Going Digital.

Stoner, Michael

Notes FAQ Contact Us

Back to results

ERIC Number: EJ532694

Record Type: Journal

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Going Digital.

Stoner, Michael

Currents, v22 n9 p28-32 Oct 1996

The potential of CD-ROM and floppy disks in college student recruitment is explored. Benefits, research strategies, selection of format, creation of content, production values, and details of delivery are discussed. It is argued that carefully planned and effectively produced CD-ROMS and floppy disks can supplement computer network capabilities as a college marketing strategy. (MSE)

Descriptors: College Administration, Floppy Disks, Higher Education, Information Dissemination, Information Technology, Marketing, Optical Disks, Planning, Program Development, Programming, Student Recruitment, Technological Advancement

Publication Type: Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A