Purchase probability as a function of interpurchase time was examined through comparison of findings from laboratory experiments on reinforcement schedules and from marketing investigations of consumers' interpurchase time. Panel data, based on a sample of 80 consumers who purchased nine supermarket food products during 16 weeks, were used. For…

Two experiments investigated baseline reviews as a relevant variable in reorganization of equivalence classes. After formation of three 4-member classes, participants learned reversals of baseline conditional discriminations and expanded the classes to 5 members each. In Experiment 1, 4 students responded on equivalence probes without baseline…

A mathematical model of operant choice, the generalized matching law was used to analyze play-calling data from the 2004 National Football League season. In all analyses, the relative ratio of passing to rushing plays was examined as a function of the relative ratio of reinforcement, defined as yards gained, from passing versus rushing. Different…

The present article discusses how events outside a subject's skin and not accessible to another subject but to an experimenter may contribute to experimental analyses of private events. Of 16 undergraduates, 8, referred to as instructors, first learned conditional discriminations (i.e., B1C1, B2C2, B3C3, and B4C4) in a standard matching-to-sample…

Major variables related to reinstatement of speech in hospitalized mute and near-mute schizophrenics were isolated and investigated. The study consisted of four parts: (1) verbal conditioning of mute and near-mute chronic schizophrenics using four experimental groups and two control groups, (2) four extra-laboratory measures for testing…

Small deviations from bilateral symmetry (fluctuating asymmetries) are cues to fitness differences in some animals. Therefore, researchers have considered whether animals use these small asymmetries as visual cues to determine appropriate behavioral responses (e.g., mate preferences). However, there have been few systematic studies of animals'…

This article presents an interpretation of autoshaping, and positive and negative automaintenance, based on a neural-network model. The model makes no distinction between operant and respondent learning mechanisms, and takes into account knowledge of hippocampal and dopaminergic systems. Four simulations were run, each one using an "A-B-A" design…

A theory of attending and reinforcement in conditional discriminations (Nevin, Davison, & Shahan, 2005) is extended to working memory in delayed matching to sample by adding terms for disruption of attending during the retention interval. Like its predecessor, the theory assumes that reinforcers and disruptors affect the independent probabilities…

Conditional rates of problem behavior for weeks that followed medication decreases and no medication changes were compared for 12 individuals who exhibited severe problem behavior (e.g., self-injury, aggression). The results indicate that conditional rates of problem behavior were higher following medication decreases than following no changes in…

Three experiments with rats examined reacquisition of an operant response after either extinction or a response-elimination procedure that included occasional reinforced responses during extinction. In each experiment, reacquisition was slower when response elimination had included occasional reinforced responses, although the effect was…

Sequential theory's memory model of learning has been successfully applied in response contingent instrumental conditioning experiments (Capaldi, 1966, 1967, 1994; Capaldi & Miller, 2003). However, it has not been systematically tested in nonresponse contingent Pavlovian conditioning experiments. The present experiments attempted to determine if…

This study asked whether the concurrent reinforcement of behavioral variability facilitates learning to emit a difficult target response. Sixty students repeatedly pressed sequences of keys, with an originally infrequently occurring target sequence consistently being followed by positive feedback. Three conditions differed in the feedback given to…

Covert sensitization is the first of a family of behavior therapy procedures called covert conditioning initially developed by Joseph Cautela in the 1960s and 1970s. The covert conditioning procedures involve the use of visualized imagery and are designed to work according to operant conditioning principles. When working with cooperative clients…

The main argument being presented in this paper is that instructional designers and educational researchers need to shift their attention from performance to interest. Educational digital games have to aim at building lasting interest in real world applications. The main hypothesis advocated in this paper is that the use of rewards in educational…

Two experiments examined pigeons' postponement of a signaled extinction period, or timeout (TO), from an ongoing schedule of response-dependent food delivery. A concurrent-operant procedure was used in which responses on one (food) key produced food according to a variable-interval schedule and responses on a second (postponement) key delayed the…