The relative achievement and appeal effectiveness of a multimedia nontraditional course with open learning adult learners and on-campus students were examined in this study of a University of Mid-America course. Focus was on (1) the achievement and appeal effects, with on-campus students employing or omitting the television component in the offering of a nontraditional course, and (2) the relative appeal with on-campus students between a multimedia nontraditional course and a comparable traditional on-campus course. Among the more important findings from the study are: achievement nontraditional learners and on-campus students enrolled in a multimedia open learning is reasonably comparable; nontraditional learners rated the open learning course overall more appealing than did on-campus students; whether the integral television component of a multimedia nontraditional course was used had no significant effect on either achievement or course appeal with on-campus students; and no significant difference was detected between the appeal of a multimedia nontraditional course and the appeal of a traditional college course with two groups of comparable on-campus students. Written course evaluation forms are appended for the Accounting I course. (LBH)