Demographic, social, and economic trends are pointing in the direction of increased work force participation for older adults. The four major forces responsible for change in work patterns are the changing work force, changing older people, economic forces, and social forces. These forces are mediated by social convention, especially the "retirement convention," which, however, is beginning to seem less and less appropriate. A recent policy study shows a majority of those 55 and older who still work would prefer to continue working. Population projections and social and economic trends argue for innovative approaches to the use of older workers and increased options for an extended working life. Because of the diversity of the clientele to be served, corporations, universities, and community service agencies can all be involved. Corporations can play roles in advocacy of employment for older workers, retraining, and development of older worker employment policies. Educational institutions can play a role in reversing negative biases, providing skills necessary to insure the continuing productivity of older workers, and meeting society's shifting educational needs. Like educational institutions, community service agencies have had a "leisure role." They can offer counseling, career counseling, and job-related training, and can support extended workplace involvement for older adults. (YLB)