In order to explore whether the medium employed to promote a given event also helps to shape the accompanying myth which is attached to any significant happening, it will be useful to compare the two rock concerts, 1969's Woodstock and 1985's Live Aid. One difference is the way in which the two concerts were organized, promoted, and executed; Woodstock being for "peace and music," Live Aid designed for famine fund-raising. It is also useful to expand upon the notion of the mythic qualities of Woodstock, how Live Aid attempted to capitalize on those, and the ultimate differences in the two events that were enhanced by the respective mass media used to advertise and immortalize both concerts. The comparison shows that Live Aid failed to attain Woodstock-like status in spite of its lofty aims and achievements because the concerts are the emblems of two different generations, as well as the embodiments of two different philosophies. (Twenty-six footnotes are included.) (MS)