This booklet is aimed at helping school board members better understand the public relations process and build stronger support for public education. The public expects board of education members to be responsible, energetic communicators who are genuinely responsive to issues raised by the public. The author advocates identifying the various "publics" with which the board comes into contact, seeking professional public relations assistance, establishing a communication policy that is conscientiously followed, holding informative meetings, developing effective problem solving techniques, communicating effectively as a board and as individual board members, and learning how to handle values conflicts. Each chapter concludes with a brief list of helpful hints on improving communication. (Author/DS)