Marketing Curricula in U.S. Dental Schools.

Cunningham, Marsha A.; And Others

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Peer reviewed

ERIC Number: EJ410499

Record Type: Journal

Publication Date: 1990

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Marketing Curricula in U.S. Dental Schools.

Cunningham, Marsha A.; And Others

Journal of Dental Education, v54 n5 p286-87 May 1990

A survey of U.S. dental schools (N=52) evaluated the current status of marketing topics within the predoctoral dental curriculum. Findings indicate that marketing has been incorporated into most dental schools' curricula, and most schools follow guidelines of the American Association of dental schools regarding content. (MLW)

Descriptors: College Curriculum, Dental Schools, Dental Students, Higher Education, Marketing, Medical Education, Medical School Faculty, Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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