The report consists of a series of studies designed to assess the needs of sport management positions and evaluate sport management programs/curricula in institutions of higher education. Three surveys were conducted to determine: (1) employer expectations of sport managers; (2) employer evaluation of educational sport management programs/curricula from diverse perspectives; (3) existent components of sport management programs/curricula; and (4) student career objectives and program evaluation. Respondents to the surveys were employers of businesses and agencies with sport-related programs, university faculty in sport management programs; and undergraduate and graduate students currently enrolled in sport management programs. Results indicated the amounts of and/or the degree of importance of: (1) previous job-related experiences; (2) management/leadership task-related courses; and (3) emphasis on program areas within the curriculum. Evidence was also provided on comparison of availability and desirability of students for diverse types of management positions. Suggestions are made for program content and direction in sport management education. (JD)