The growth in computing power available to institutional researchers today is more than matched by the increase in the demand for information. A significant part of this demand involves minor variations of a few routine questions. Nearly all administrators from the vice president to the department chairman want information about "their" students and "their" faculty. An approach is described for the support of end-user computing by enlisting and training administrative assistants and technical staff in the various administrative offices to produce routine and supplemental reports for their offices. The essential requirements for developing a user community are considered to be: a well-documents, accessible university database with data items useful in decision-making; administrative assistants or technicians with computer skills or who are willing to learn; and an adequate user support system. Topics discussed include the need to provide trainees with documentation, characteristics of report-writing programs suitable for end users, and the need for user support. With this approach, the central institutional research office is viewed as taking on the role of trainers and consultants for functional "institutional researchers" distributed across the campus. Contains 9 references. (Author/KM)