Ecological theory states that survival of a population depends on its fit with its environment, more specifically with its niche...the larger, more varied and more flexible a population, the greater its ability to spread to new niches (Wilson, 1992, para. 24, as cited in Van House, 1996). Nancy Van House, School of Information Management, University of California, in speaking about 'The Ecology of LIS Education' declares that the changing information niche necessitates LIS schools become more varied and extend their borders into new information niches. The theory continues, "The larger, more varied, and more flexible a population, the greater its ability to spread to new niches species with narrow ecological niches and/or an inability to change risk extinction as their niches disappear." (Wilson, 1992 as cited in Van House, 1996 para. 27). The correlation is that for LIS schools to escape extinction, there must be a strategic plan to diversify. This paper seeks to showcase strategies employed by LIS schools in adopting a "sustainability framework," through such practices as competitive branding, internal mergers, curriculum restructuring, and developing new programmes. Nicole Cooke agrees with this view as she states, "We have to make sure students are adaptable. . . we have to continue learning and growing" (Cooke, 2016 as cited in The Future of LIS Education para. 11).