The Public Relations Division of the proceedings contains the following 20 papers: "Communicating for Technical Change: Business-to-Business Communication with Small Manufacturing Firms" (Danielle Pontiff); "Integrating Editorial Presentation and Public Relations Publications: New Frontiers for Convergence and Collaborative Learning" (Jennifer George-Palilonis, Robert S. Pritchard, and Betsy Hatch); "The Use of Persuasive Appeals and Public Relations in the Travel and Tourism Industry Post-9/11" (Ann R. Carden); "The Relationship between Corporate Philanthropic Activity and Corporate Financial Impact: Getting Beyond the Inconsistent Results of Previous Studies" (Jiyang Bae and Margarete Rooney Hall); "A (Re)conceived Feminist Paradigm for Public Relations and Its Application to the Theory of Organization-Public Relationships" (Linda Aldoory and Elizabeth Toth); "How to Measure Organization-Public Relationships: Measurement Validation in a Company-Retailer Relationship" (Samsup Jo); "Protracted Strategic Risk Communication: A Longitudinal Analysis of Community's Zones of Meaning" (Michael J. Palenchar and Robert L. Heath); "Nonprofit Organizations' Use of the World Wide Web: Are They Sufficiently Fulfilling Organizational Goals?" (Seok Kang and Hanna E. Norton); "The Good, the Bad and the Ugly of How the General Public Views PR Practitioners: The Results of a Hybrid Survey/Experiment Employing a Nationwide Sample" (Coy Callison); "Utilizing John Rawls''A Theory of Justice' to Examine the Social Utility of Contemporary Public Relations" (David L. Martinson);"Organization-Public Relationships, Organizational Representations, and the Overall Evaluation of Organizational Performance: A Causal Model" (Sung-Un Yang and James E. Grunig); "Developing the 'Dynamic' Public Relations Case Class: I Don't Know Anything about Science and You Want Me to Say WHAT?" (B. J. Altschul); "Legitimate Strategy versus Smoke Screen: Framing Philip Morris' Name Change to Altria" (Cristina Popescu); "Radio Business on the World Wide Web: An Examination of the Streaming Terrestrial and Internet-Based Radio Stations in the United States" (Wen Ren and Sylvia M. Chan-Olmsted); "The Role of Clients in the Public Relations Campaigns Course" (Vince Benigni, I-Huei Cheng, and Glen T. Cameron); "Exploring the Effects of Organization-Public Relationships (OPRs) on Attitude toward the Organization, Brand, and Purchase Intention" (Jeesun Kim, Sooburn Lee, and ByengHee Chang); "Congressional Press Secretaries: A Survey of Their Relationships with Reporters and Views on Media Coverage" (Ethnie Groves and Jennifer Greer); "Is Media Relations All There Is to Public Relations?: Differences in Perceptions between Public Relations and Journalism Educators" (Thomasena Shaw and Candace White); "Examining the PRSA Code of Ethics: Toward Ethical Advocacy" (Hyo-Sook Kim). (RS)