When families consider investing in their children's education they must weigh the perceived costs against the potential benefits, which becomes increasingly difficult as the cost of higher education continues to rise. Using a family systems approach, this phenomenological study explored the central research question, "How do families approach the college search process?" The two secondary research questions were 1) "How do families determine the amount of financial resources they are willing to invest or borrow for their children's education?" and 2) "How do families communicate their expectations and feelings about the college search process with each other?" Thirteen parents participated in an hour-long interview about the college search process and four students participated in follow-up interviews. The results indicated there is no universal approach to selecting a college, but rather it is important to consider the specific needs of each student. Most parents did not approach the search with a clear financial plan but seemed confident they would be able to pay for college. Their concerns about their children included their ability to repay loans after graduation, as well as a perceived low level of financial literacy. Family dynamics play a role in the college search process and are explored throughout the study. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]