Catholic institutions of higher education have continued to operate at a crossroads as challenges to long-term financial sustainability have intensified the need to reduce costs and increase revenue. Institutional personnel must find ways to streamline offerings in academic programs and student services while maintaining a commitment to their…

Its strengths, weaknesses, opportunities, and threats (SWOT) shape the academic library in terms of what it is and does, how it is seen, where it excels and struggles, and its potential for advancement or decline. The purpose of this research is to guide strategy development, decision making, and advancement of positioning by identifying and…

With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…

Higher Education Institutions face a highly competitive climate nowadays. Thus, these institutions need to increase their market orientation and, a key factor, stakeholders' loyalty. In this paper, a model of high predictive power of loyalty is tested for a medium-sized European university, using a sample of 4023 individuals, including students,…

Educational marketing enabled higher education institutions (HEIs) to identify consumer needs and prepare actions to enhance their competitiveness. The educational field specificities are not considered and HEIs use the same business strategies, despite the importance of educational marketing. This is due to the lack of theories and models…

This dissertation study seeks to better understand two main ideas around institutional advancement in higher education: the knowledge and evidence that informs practice and the structures and systems that are set up for the sharing of this knowledge and evidence within and across these organizations. I use a conceptual framework based on…

This article contributes to the debate on university organisational actorhood by surveying the drivers of university strategic behaviour and choice. Utilising organisational literature and interviews with senior leaders from three Canadian research-intensive universities, the article elucidates the dynamics underlying universities' behaviours…

The marketisation of higher education is a global phenomenon in the new millennium as the universities are facing intense competition to manage their financial resources and maintain their academic growth and reputation. Pakistan is also influenced by the globalisation of higher education. In this context, this study is a genre analysis of the…

Global university rankings (GUR) have become increasingly influential as a proxy measure of higher education quality. The more recent development of regionalised forms of rankings has increased their global reach, drawing a greatly expanded range of institutions into their orbit. As a result, regionalised GUR have developed an increasing potential…

Purpose: This study aims to investigate how highly ranked business schools portray ideal students in terms of their attributes and their agency. Understanding how these higher education institutions (HEIs) discursively construct their present and prospective students also shed light on the institutions' self-representation, the portrayal of the…

With the decrease in enrollment and increase in cost over the past decade, private colleges and universities have experienced financial hurdles, requiring the need to raise private funds. The financial viability of these colleges and universities depends upon the ability of university presidents to raise money. However, challenges must be overcome…

Compassion organizing has been described within positive organizational scholarship as an organization's response to pain and suffering in organizational behavior and also the ability for organizations to flourish and promote joy and fulfillment in the workplace. Compassion organizing has been examined in organizational life through the four areas…

In this paper, we investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. We argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of these legitimacy claims is strongly connected to the…

Institutional Advancement (IA) professionals employed in higher education institutions play a critical role in building relationships with external constituents that lead to philanthropic support for strategic priorities. While IA activities have been part of the fabric of higher education since the 18th century, IA has only been a recognized…

This article examines the development of a university's advertising campaign through the discursive justifications of the university's communications office, its deans, and the advertising agency involved in the process. Empirical material is gathered from a three-year-long ethnographic research. Drawing on the notion of floating signifier, we…