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Shahnaz, Ambreen – Higher Education Quarterly, 2022
The marketisation of higher education is a global phenomenon in the new millennium as the universities are facing intense competition to manage their financial resources and maintain their academic growth and reputation. Pakistan is also influenced by the globalisation of higher education. In this context, this study is a genre analysis of the…
Descriptors: Marketing, Higher Education, Universities, Position Papers
Smith, Christina Marie – ProQuest LLC, 2021
Compassion organizing has been described within positive organizational scholarship as an organization's response to pain and suffering in organizational behavior and also the ability for organizations to flourish and promote joy and fulfillment in the workplace. Compassion organizing has been examined in organizational life through the four areas…
Descriptors: Higher Education, Institutional Advancement, Work Environment, Labor Turnover
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Cordelier, Benoit; Vasquez, Consuelo; Viviane, Sergi – Journal of Marketing for Higher Education, 2021
This article examines the development of a university's advertising campaign through the discursive justifications of the university's communications office, its deans, and the advertising agency involved in the process. Empirical material is gathered from a three-year-long ethnographic research. Drawing on the notion of floating signifier, we…
Descriptors: Marketing, Reputation, Institutional Characteristics, Advertising
Bartlow, Jon A. – ProQuest LLC, 2019
The United States has a long history of hosting international students at colleges and universities dating back as far as 1784. In 2017, this country hosted more than one million international students for the second consecutive year. Considering the millions of international students who have studied in the United States over the last…
Descriptors: Alumni, Foreign Students, Universities, Masters Programs
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Masele, Juma James; Rwehikiza, David Peter – International Journal of Education and Development using Information and Communication Technology, 2021
This study investigated applications of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by a phenomenological philosophy, a multi-case study was conducted with four HLIs ranging from public to private offering institutions. The findings revealed that there is still a limited use of social media…
Descriptors: Social Media, Higher Education, Private Colleges, Institutional Advancement
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Smith, Everrett A.; Gearhart, G. David; Miller, Michael T. – International Journal of Higher Education, 2019
The purpose for conducting the study was to explore and describe the use of alumni societies and associations in community colleges, particularly focusing on the intended outcome of their implementation. To collect data for the study, the research-team developed a survey instrument that was distributed electronically to 250 community college…
Descriptors: Alumni, Alumni Associations, Community Colleges, Institutional Advancement
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Brankovic, Jelena – Higher Education: The International Journal of Higher Education Research, 2018
The article uses the concept of organisational status to explore how universities respond to intensifying competition. Although status is not a novel phenomenon in higher education, recent insights show that the concerns with vertical positioning, both nationally and internationally, are gaining prominence with a growing number of universities…
Descriptors: Universities, Student Recruitment, Reputation, Institutional Characteristics
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Shahjahan, Riyad A.; Estera, Annabelle L.; Bae, Sohyeon; Sonneveldt, Erin L. – Compare: A Journal of Comparative and International Education, 2022
Amid debates about global university rankings (GURs), very few have closely examined how GURs' media outlets construct meanings of higher education (HE) in their visual representations. We critically examine 135 publicly available visual media (photographs) in the Times Higher Education (THE) and Quacquarelli Symonds (QS) websites to uncover the…
Descriptors: Global Approach, Universities, Higher Education, Photography
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Véliz, Daniela; Marshall, Pìo – Higher Education Quarterly, 2022
This paper complements and extends the literature analysing the relationship of global rankings on universities' strategies, missions, structures, and functions. Specifically, it examines the extent to which global rankings have influenced development strategies of one Chilean university through administrator's perception and changes in the…
Descriptors: Global Approach, Strategic Planning, International Cooperation, Educational Cooperation
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Kohl, Katrin; Hopkins, Charles; Barth, Matthias; Michelsen, Gerd; Dlouhá, Jana; Razak, Dzulkifli Abdul; Abidin Bin Sanusi, Zainal; Toman, Isabel – International Journal of Sustainability in Higher Education, 2022
Purpose: Higher education and its leadership are not yet using their potential impact for a sustainable future. This paper aims to focus on UN developments and the long history of university involvement in sustainability might create more interest and understanding that sustainably oriented universities are actually possible and a much stronger…
Descriptors: Sustainable Development, Higher Education, Institutional Advancement, Educational History
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Drezner, Noah D. – Journal of Higher Education, 2018
Scholars have long documented the intersection between social identity and experiences within higher education. However, we know very little about the role of social identity in shaping alumni engagement with their alma mater, specifically through philanthropic giving. Building upon social identity and social distance theories and the…
Descriptors: Private Financial Support, Educational Finance, Fund Raising, Higher Education
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Peruta, Adam; Shields, Alison B. – Journal of Marketing for Higher Education, 2018
Many schools put a great deal of emphasis on their social media marketing strategies -- updating and maintaining their social media channels with the purpose of building identity by connecting with prospective students and alumni. At a time when immediacy is seen as being prevalent to university marketing, social media is viewed as a viable method…
Descriptors: Marketing, Institutional Advancement, Social Media, Student Recruitment
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Farhat, Kashif; Mokhtar, Sany Sanuri Mohd.; Salleh, Salniza Bt. Md. – Journal of Marketing for Higher Education, 2021
HEIs globally face growing competition that demands new marketing strategies and practices to leverage the power of social media platforms to increase brand engagement of HEIs. Largely ignored in past studies, this study established the much-needed link between brand equity drivers, namely brand experience, brand interactivity, and brand…
Descriptors: Marketing, Institutional Advancement, Student Recruitment, Reputation
Tuthill, Kelley J. – Online Submission, 2020
The role of a college president is unique and challenging given the demands of the position as well as the shifting higher education landscape. Research shows presidents are expected to fill many roles in a college community including fundraiser, financial steward, problem solver and cheerleader (Selingo et al., 2017; Trombley, 2007). As the…
Descriptors: College Presidents, Technology Uses in Education, Sense of Community, Stakeholders
Harney, John O. – New England Journal of Higher Education, 2018
This article discusses the various ways in which tweets, if connected wisely, can offer a compelling narrative of what is important in New England and how the "New England Journal of Higher Education" ("NEJHE") uses Twitter to disseminate interesting news or opinion pieces from elsewhere that are often juxtaposed with something…
Descriptors: Higher Education, Cost Effectiveness, Immigration, Metadata
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