Post-productivism is a contested concept, and some argue that it should be abandoned. In this paper, a more focused definition for post-productivism is suggested. Evidence for change in forestry and agriculture that could be categorised as post-productivist is presented, in relation to both the narrower definition and to characterisations suggested by other authors. A reduced (relative) emphasis on material production, combined with an increased emphasis on the provision of environmental services, has characterised rural land use at the end of the 20th century in parts of the developed world. In this sense, post-productivism is a reality, and should not be abandoned. It may have utility in relation to our understanding of land-use change in developed countries, and in that respect to the generating of questions that would amount to a formidable research agenda.