A Trainer's Tour through the Motivation Theory Jungle.

Ware, Frederick A., Jr.

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ERIC Number: EJ165383

Record Type: CIJE

Publication Date: 1977

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A Trainer's Tour through the Motivation Theory Jungle

Ware, Frederick A., Jr.

Training, 14, 7, 31-32, Jul 77

Discusses various conflicting theories of motivation for industrial workers, most recently organizational behavior modification and several cognitive approaches, stating that trainers should avoid both faddism and isolationism in their management philosophies. (MF)

Descriptors: Behavior Change, Behavior Theories, Cognitive Style, Industrial Training, Motivation, Personnel Management, Theories, Work Attitudes

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