Modern life is improving as a result of the research that corporations, research centres, and universities, in particular, conduct. Moreover, besides their teaching function, the quantity and quality of universities' research activities comprise an essential criterion for measuring the university's quality. Today, universities around the world face global competition. Although one facet of the effort to attract productive researchers entails offering more and more, individual incentives are not enough. Universities must also create an attractive academic environment for researchers. This study sought answers to the following question: "What incentives and requirements are necessary to create a productive academic environment?" As the result of a literature review in pursuit of the study aim, the study findings include a total of 10 incentives for researchers and requirements for universities to build a productive research environment in academia.