The success of an institution's fundraising program increasingly relies on the leader's ability to nurture relationships with major donors and alumni and articulate, as well as execute, a vision for the institution donors can support. Leadership stability becomes critically important because longer spells of service by presidents, deans, and heads…

It often seems as though many fundraisers are allergic to the concept of measurable performance goals and accountability for development officers. However, goals are critical for individuals and organizations; without them, success can neither be defined nor understood. This article describes how one development shop improved accountability and…

More than any other area of business, expertise in personal selling and sales management can best be seen through applied learning styles. Many universities are now offering sale concentration in marketing or even MBA degrees. However, many students still feel instructors' teaching methods are outdated. Instructors use many different techniques…

Professional development is, in essence, a form of lifelong learning, and as such, can be viewed within the context of pedagogical concepts. More specifically, professional development is a process that builds on the experiences of the professional through assessment and reflection. The library as an organization acts like a teacher or instructor…

Both public and private institutions of higher education face revenue shortfalls. In order to close budget gaps, colleges and universities must identify new revenue sources. Historically alumni are large providers of voluntary support to higher education institutions, but the numbers of alumni contributing financially is decreasing. The purpose of…

"Vice president for advancement becomes college president." Once headline-grabbing news, the so-called "advancement presidency" is not as rare as it was 25 years ago. Still, it is by no means commonplace. Beyond established relationships with the board of trustees, chief advancement officers--by personality and training--bring valuable skills to…

The National Park Service actively educates the public about registered historic places on college and university campuses and encourages people to visit them through its "Discover Our Shared Heritage Travel Itinerary Series." By featuring the historic buildings and grounds of colleges and universities in the itineraries, the National…

This study analyzed the open-ended responses given by young alumni during an institutional survey conducted by the annual giving office at a large, public university. For this study, 204 responses from non-donors were analyzed and coded. Several keys themes were identified in the analysis, including young alumni's attitudes regarding career…

The rapid growth of international fundraising by educational institutions is an outgrowth of an unprecedented, large-scale exchange of products, people, and cultures. Institutions that previously had taken a piecemeal approach to global education have embraced a global mission, and advancement is falling in sync. International fundraising also…

Campaigns for state school board are typically quiet affairs, eliciting only modest interest from the public and even less from political donors. But the race last fall for the District 2 seat on Louisiana's board of elementary and secondary education was a remarkable exception. The contest attracted the attention of education activists and…

A Dartmouth University professor puts the tasks that all organizations must perform into three boxes: (1) a box containing those things an institution does to make its core business as excellent as possible; (2) a box of "selective forgetting" for eliminating activities no longer productive or useful; and (3) a box of innovation for selective…

Rosie Phillips Bingham has contributed to the field of counseling psychology and the broader discipline of psychology in myriad ways. She is nationally recognized for her innovation, leadership skills, and fundraising capabilities. She is also known for her commitment to student development and her caring mentoring approach. In this life…

As colleges and universities become even more complex organizations, advancement professionals need to have the skills, experience, and academic credentials to succeed in this ever-changing environment. Advancement leaders need competencies that extend beyond fundraising, alumni relations, and communications and marketing. The author encourages…

This article presents steps toward gaining knowledge of world music pedagogy for K-12 general music educators. The majority of the article details steps that invite engagement within everyday contexts with accessible resources within local and online communities. The steps demonstrate ways general music teachers can diversify and self-direct their…

This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013 by the Council for Advancement and Support of Education (CASE), Huron Education, and mStoner. The survey was taken by more than 1,000 CASE members. Featured are six case studies on the effective use of social media in…