While most states continue to award large amounts of need-based aid to needy students so that they can go to college, private colleges and universities have not followed suit. The most current National Postsecondary Student Aid Survey shows that in non-doctoral private four-year institutions, those in the highest income brackets (students whose families make an income of $98,000 or more) receive more institutional aid than those in the lowest income bracket (students whose families make less than $24,000). In this article, the author explains why private colleges and universities have funded wealthier students. He also contends that institutions should first ensure that their financial aids goes to those who need it most. (Contains 1 figure.)