In the past decade, we have seen a significant growth in Latina/o college enrollment. Rarely is Latino families' engagement in their children's educational aspirations acknowledged for this increase in the rate of Latinas/os attending college. I examined how first-generation Latina/o students reflected on and retold stories of how their families helped them persist on the college path through "historias familiares" (family stories), "dichos" (proverbs), and "consejos" (advice-giving narratives). Findings challenge deficit based generalizations of Latino families as unsupportive of their children's college education. The article concludes with policy recommendations to improve college/university programming to create a more welcoming and affirming campus climate for Latina/o students and their families.