Peer reviewed
Direct linkERIC Number: EJ732603
Record Type: Journal
Publication Date: 2005
Pages: 6
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
Enrollment Management: Key Elements for Building and Implementing an Enrollment Plan
Ward, Janet
College and University, v80 n4 p7-12 Spr 2005
This article provides the basic elements for constructing a comprehensive enrollment management plan. While enrollment professionals develop and implement plans, it is important to recognize that the campus climate and institutional leadership impact the enrollment plan's development and implementation. This article will focus on three components that determine the ease with which a comprehensive enrollment plan may be created and implemented: (1) Institutional Traits; (2) Individual Traits; and (3) Enrollment Plan Elements.
Descriptors: Enrollment Management, Enrollment, Educational Planning, Educational Environment, Student Recruitment, Program Implementation, Institutional Characteristics, Student Characteristics
American Association of Collegiate Registrars and Admissions Officers (AACRAO), One Dupont Circle, NW, Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/publications/.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
