Few would dispute that much has changed in the field of international credential evaluation in the past twenty years. Support for fully staffed international admissions has waned as directors of admission have faced increasing challenges in the areas of recruitment and enrollment management while being faced with budget constraints and increased…

Preparing the workforce for an increasingly global economy is among the leading concerns in higher education, and retention of students is vital to successfully managing this economic shift. Study abroad programming consistently yields positive outcomes that span these three levels and may very well be a retention strategy that has been previously…

Following an integrative model that shows the complex connections of recruitment, retention, and placement, this first paper in a three-part series explores the challenging endeavor of attracting students to undertake geography as their undergraduate major. Survey data of incoming students are indispensable in constructing successful recruitment…

For the past 15 years, the number of American college students earning science, technology, engineering, and mathematics (STEM) degrees has continued to decrease. By 2010, it is projected the national demand for STEM employees will rise by 10 percent. The Education Communication Strategy identifies the steps National Aeronautics and Space…

The "SEM Anthology" is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges…

Discusses results of a survey of independent institutions concerning tuition discounting. Results show that tuition discounting is increasing and appears to be pervasive part of enrollment management plans, despite the continuing debate over whether or not it is a wise strategy for attracting the best mix of students. (EV)

Describes efforts by Georgetown College (Kentucky) to increase enrollment by 25% over five years through the use of financial aid leveraging, a package of strategies that maximize the impact of financial aid. The program has resulted in increased average admission test scores of entering students, a 35% increase in first-year enrollment, and…

Discusses how including direct mail in marketing a child care program can enhance enrollment. Describes how to develop an effective plan and design the mailing pieces creatively. Discusses the importance of having realistic expectations of the level of response. (KB)

Using the example of DePaul University, details how strategic enrollment management can help align an institution's academic and financial goals with its mission and objectives. (EV)

Across a range of contexts, reductions in education costs and provision of subsidies can boost school participation, often dramatically. Decisions to attend school seem subject to peer effects and time-inconsistent preferences. Merit scholarships, school health programs, and information about returns to education can all cost-effectively spur…

Although access to higher education is virtually universally available, many students who start in a higher education program drop out prior to completing a degree or achieving their individual academic and/or social goals. In response to student attrition, colleges have developed intervention programs and services to try to retain students. In…

Enrollment management has come to be defined in structural terms when what is needed is an understanding of institutional academic context. Concentrating on which offices should be brought together to do enrollment work can lead to being stuck on structure, forcing the institution to reflect enrollment management rather than ensuring that…

A discourse of marketisation prevails in recent publications on higher education in Ireland. Higher education is urged to heed the call to the markets and to become the driver of Ireland's future economic success, as Ireland seeks to build a knowledge-based economy. This article questions the dominant marketisation discourse in higher education.…

The authors explore the extent to which a mature professional development school (PDS) partnership at Kansas State University (KSU) helps link the disparate parts of the social studies education community. The authors initially identify and describe the divisions or "gulfs" that commonly plague social studies education, such as the gulfs…

Addresses a critical aspect of enrollment management by providing a "conceptual training outline" based on relationship marketing and management principles for admissions recruiters and other appropriate enrollment staff. Provides a set of "Attitude Tools" to suggest how various training methods might benefit from a consistent…