In AACRAO's new publication Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models…

Investigated the current state of marketing, marketing research, and planning practices at four-year higher education institutions. Builds upon previous studies by Blackburn (1979) and Goldgehn (1982 and 1989). Determined whether the use and apparent understanding of marketing and its attendant activities by admissions and enrollment management…

Describes the development of two enrollment management tools: (1) a student-tracking model designed to monitor and report on student transitions through the educational experience; and (2) a near-term student enrollment-forecasting model. Follows a fictional class for several years to illustrate the tools. (EV)

David H. Kalsbeek currently is vice president for enrollment management at DePaul University in Chicago, Illinois. In that capacity, he leads the marketing and enrollment development strategies for the nation's largest and fastest-growing Catholic university, enrolling 23,000 students in eight colleges and six campuses throughout the greater…

The purpose of this study was to determine the extent to which enrollment management models have been successfully implemented within the 28 Florida community colleges. The study also sought to determine when enrollment management structures began and whether expected benefits were achieved. Analysis of the data collected in this study indicated…

Describes activities of the Office of Student Academic Services that was developed at the University of North Carolina at Charlotte to support the needs of students enrolled in teacher education programs. Pre-enrollment steps, a pre-teacher education program, the teacher education phase, and a post-graduation phase are discussed. (LRW)

Describes the Students-Recruiting-Students (SRS) program developed to recruit high school students into the Industrial Engineering Department at the University of Arkansas. Presents four phases of the program along with seven years of program results. Encourages successful development of similar recruiting programs. (KHR)

Describes how enrollment management in higher education integrates seven primary functional areas: institutional research and planning, marketing, admissions, registrar, financial aid, student orientation, and retention and advising. Addresses trends and careers in enrollment management. Also describes the author's personal career path in…

The authors describe a recent strategic planning process at Kent State University which sought broad participation at every step. The strategic relationships developed as a result of this process resulted in a unified vision of the institution. This translates into a better educational product for Kent State, which enhances student recruitment and…

Presents two brief policy reports. One assesses the impact of two policies on student course taking: higher cutoff scores and placement tests, and proposed legislation requiring students to pay for remedial courses if taken twice. The second projects community college enrollment using varying assumptions about high school graduation rates and the…

In the increasingly complex world of managing enrollments, success or failure hinges on building a solid foundation of concepts, structures, and strategies. This first of a two-part series reviews the core concepts and structural considerations that underlie successful enrollment management organizations. The purpose of this article is to…

Two somewhat confused and possibly misused terms in higher education today are "leadership" and "management". Many times, the word leadership or leader is substituted for what is really management or manager, and vice versa. Our goal is to explore the concepts of leadership and management and to provide some observations as to what we need in our…

A variety of studies provide evidence that the stock of college-educated labor has fundamental effects on state and local economies through its association with wages, economic growth, personal incomes, and tax revenues. As a result, policymakers in many states try to increase the percentage of the state's population (or workforce) that has a…

Target marketing is defining school enrollment goals and then developing a strategic plan to accomplish those goals through the use of specific communication vehicles and community focus. It is critical to reach the right audience, with the right message, at the right time, for the right cost. In this brief article, the author describes several…

Site leaders at the Southern Arizona Writing Project needed to increase their pool of summer institute applicants, so they created a plan to recruit early. They invited interested teachers, principals, and district administrators to attend their "Slice of SAWP" on the last day of the summer institute. The site sent out acceptance letters…