The differences among international schools have important educational and economic implications for international education. From a foundation of theory developed for the business world, this article examines ways in which school leaders can consciously differentiate their schools to improve the quality of education and better assure the fiscal…

Australian educators now operate in environments that frequently stress marketing activities. This article highlights the ways that colonial school prize ceremonies were deliberately developed to promote teaching activities. These ceremonies were part of carefully considered strategies that helped to boost the status of entrepreneurial teachers…

The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented…

After using online recruiting techniques, researching Internet marketing, and consulting companies regarding search engine ranking, the authors made many observations about the evolution of the Internet as a tool for educating students and targeting enrollment for new admission. Article presents recommendations for using Internet to promote online…

Used Dolence's (1989-90) enrollment management effectiveness framework to assess which enrollment management effectiveness factors are most related to institutional enrollment performance. Survey results from higher education enrollment managers indicated that participation/integration is most related to enrollment performance; other key factors…

Describes development of an "enrollment management organization," an approach to establishing optimum enrollment at a college or university. The approach integrates assessment, planning, and budgeting on an institution-wide basis to determine and achieve enrollment goals. Presents the step-by-step process to move toward such a system. (EV)

Usually parents choose the schools their children attend, but Kentucky's Jefferson County district's "managed choice" plan has compulsory elements, too. Students are classified by the district as either black or "other," which encompasses white, Asian, and Latino students. A school may not enroll a new student if doing so would…

The purpose of this study was to examine the strategies employed by 1890 land grant universities in recruiting and retaining African Americans in agricultural science. Recruitment strategies such as African American agricultural role models, secondary agricultural education, summer enrichment programs, and prior agricultural life experiences were…

This manuscript discusses proactive approaches for education leadership preparation programs to recruit and retain minority graduate students. A review of related literature is provided. The paper discusses barriers that contribute to low incidents of minority principals and minority principal candidates. Recommendations for creating pathways for…

Dick Whiteside, Vice President for Enrollment Management at Tulane University, is one of the leading strategists in the field of enrollment management. Dr. Whiteside has held influential positions at the University of Hartford, in West Hartford, Connecticut, The Johns Hopkins University in Baltimore, Maryland, the City University of New York in…

Many people in higher education think that "values talk" should be reserved for important ceremonial occasions, like commencements and reunions, or for remarks after a major scandal. In their view, values should take a back seat to the pragmatic reality of empirical evidence. But, in reality, every interesting problem of policy or practice depends…

Historically, the primary role of financial aid was to increase educational opportunities for those with inadequate resources, yet more recently institutional aid is increasingly becoming based on criteria unrelated to financial need. Various political forces have reinforced the institutional tendency to redirect dollars from the mission of…

The phenomenon of student attrition is an increasingly challenging problem confronting American higher education. Unfortunately, there exists virtually no consensus on root causes; and disagreements continue over what intervention strategies might help to reduce the rates with which young collegians abandon their studies and leave campus. Data…

This book was written both to examine and reveal the Gamer generation as a popular culture trend that has been two plus decades in the making and shaping. And, it is a generation that is now entering college--Gen G. This book explores how the Gamer generation is less a subset of the Millennial generation, but rather a unique generation unto…

This article describes the efforts of California State University, Northridge to use of an open house event to increase the enrollment rate of high school and transfer students who have received acceptance letters to enter the university. Competition among publicly supported universities for their fair share of entering freshman and transfer…