This article is the second in a series of pre-conference papers prepared for participants at AACRAO's Fifteenth Annual Strategic Enrollment Management Conference (SEM XV), held November 13-16, 2005 in Chicago, Illinois. This second article of the three-part series has sought to further define, delineate, and differentiate four broad orientations…

This article discusses how benefits can be used to market a school. Creating emotional attachment can help use benefits to market the school and its programs to a target audience. Such emotional attachment can be created through clear and concise benefit statements. Powerful benefit statements that project a clear picture of the programs, services…

This article features the text of a speech by Richard Whiteside, Vice President for Enrollment Management and Dean of Admission at Tulane University in New Orleans, that was presented during AACRAO's Strategic Enrollment Management (SEM) Conference, November 15, 2005, in Chicago. In his speech, Whiteside recounts his personal story of living…

Regular participation in out-of-school time activities is associated with benefits for children. However, children cannot reap the benefits of program participation if they do not attend programs in the first place. This brief focuses on ways in which out-of-school time programs can improve the attendance and retention of children and youth in…

Carol Harrison is the registrar at the College of Southern Maryland, and back in the days of paper, she used to have a problem: keeping track of students' records, especially as they moved from one department to another, and through one process or system after another. It wasn't that the records disappeared; they were just, well, occasionally hard…

This chapter describes how Dickinson College, guided by a strategic plan, addressed its net tuition revenue problem through effective decision support, marketing and branding approaches, and pricing and financial aid strategies. The college's strategic plan guides allocation of resources toward fulfilling the college's purpose of providing an…

This study is an investigation of the derivation of scores that predict whether or not prospective first-time freshmen will apply or will enroll and whether or not first-time freshman enrollees will graduate using data from the ACT (American College Testing) assessment. Using a regression methodology, four basic scores are derived to be…

Access to initial teacher education (ITE) across the United Kingdom continues to be significantly determined by selective entry requirements, based on prior academic qualifications. While a number of alternative routes to teacher education exist, several barriers to participation in higher education, including teacher education, still exist.…

This chapter demonstrates how institutional researchers at institutions of higher education can use economic theory for enrollment management. (Contains 4 figures.)

This article presents some questions on how to find, convert and keep the best prospects for enrollment in child care and education. First, what do I need to know? There are two types of profiles to look at to target specific audiences: (1) "demographics", indicates of a typical qualified buyer; and (2) "psychographics", addresses lifestyle…

The quality of output from a process, to a substantial extent, depends upon quality of the input. The performance of an educational institution badly suffers when it faces a "wear out" in the quality of its in-take. Sometimes it is a deficient induction criterion due to which inappropriate elements hold majority in admitted population of…

This study examines the effect of an increase in minimum admissions standards on college enrollment and graduation rates of student-athletes. In 1996, the NCAA enacted Proposition 16, which increased the admission standards for freshmen student-athletes at Division I schools in an effort to improve graduation rates. Results indicate that…

Administrators of today's community college are sprucing up facilities with new amenities and services to attract students and cater to their needs. Administrators say competition for students is fierce and that good facilities can make a big difference when students are deciding on which school to attend. While students cite academic quality as…

In this essay, Shirley M. Tilghman discusses the purpose, design, and impact of Princeton University's no-loan financial aid policy, which was enacted in 2001. As the centerpiece of an aid and recruitment strategy that seeks to improve college access despite growing socioeconomic stratification, the policy obliges Princeton to meet all student…

The authors provide an overview of data mining, giving special attention to the relationship between data mining and statistics to unravel some misunderstandings about the two techniques. (Contains 1 figure.)