Interest on the part of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Board of Directors in the development of a set of descriptions of the core competencies for AACRAO professions goes back several years, with more active discussion beginning in 2011 under the leadership of AACRAO President Nora McLaughlin. At…

Recent decades have seen a proliferation of programs that target first-generation college students, often low-income or minority students, for recruitment to college or that aim to improve campus participation and retention among these populations. Such programs simultaneously address themselves toward academic performance and the conditions of…

Low student retention and persistence continues to be a major problem within American higher education (Elkins, Braxton, & James, 2000; Kalsbeek & Hossler, 2010; Kezar, 2004; Tinto, 2006-2007). Less is known about the institutional organizational behavior influence on student persistence (Berger, 2001-2002); and while enrollment management…

This white paper, "Increasing Graduate Management Education Candidate Diversity: Improving Attraction to Underrepresented Segments," presents findings from a research study that GMAC commissioned from globalsojourn, a market strategy and research firm, to gain insights into the dynamics of the perceptions and interest of U.S.…

Private tuition-dependent universities in Central Asia compete for fee-paying students not only within the country and the region, but also internationally--in the CIS, East Asia, Europe, and the United States. In the universities where state financial support is limited or unavailable, steady student enrollment is the key to budget, development,…

This biennial report from Noel-Levitz assists colleges and universities with raising the bar on student retention and degree completion subgoals by benchmarking key predictive indicators such as term-to-term persistence and the ratio of credit hours completed vs. credit hours attempted. The report is based on a Web-based poll of campus officials…

The fiscal climate of restraint in the Canadian province of Ontario has led to increased calls for a more diversified higher education system. Significant diversity in the university sector in Ontario has not been achieved that underscores the importance of understanding government policy and its related influences on institutional diversity. This…

Your name: F. Stanley Gogettum. Your job: Director of Admissions. Your institution: floundering University. Like all good admissions directors, you constantly ask yourself about your work and its effectiveness. Should you continue high school visits? Should you use Student Search Service, or maybe an unscreened (but perhaps cheaper)…

The State University System of Florida has developed three tools that aid in guiding the System's future: (1) The Board of Governors' 2025 System Strategic Plan is driven by goals and associated metrics that stake out where the System is headed; (2) The Board's Annual Accountability Report provides yearly tracking for how the System is progressing…

This article presents an applied research framework that can be helpful in tuition and net price policy discussions. It is the classic microeconomic concept of market demand applied to enrollment management in higher education. The policy relevance includes measuring a response to price. For example, the results of this model will allow the…

This study focused on the perspectives of senior enrollment management administrators in relation to institutional strategic planning documents in order to gain insight into the extent to which "neoliberalism" is influencing the values and practices of private, nonprofit liberal arts institutions. The researcher focused on senior…

Using qualitative inquiry and professional socialization as a framework to draw meaning from the work experiences of graduate admissions professionals, this project examines individual beliefs and organizational behaviors as they relate to enrollment management.

Time-compressed courses at state-supported universities have served a variety of purposes. It has been traditional to set scheduling policies that would make summer and winter sessions self-funding. They have not been viewed, however, as potential enrollment generators. This is an opportunity that can no longer be overlooked. This paper describes…

This paper intends to describe the recent experience of a small, rural, two-year technical college. After four decades of success, the college had found itself in a difficult situation with a substantial loss in enrollment and diminished state and local support, coupled with low campus employee morale. In response, the college team closed ranks…

The focus of this study involves the perceptions held by enrollment managers at the American Jesuit Catholic colleges and universities of national rankings of colleges and universities and the strategic use of this information. Enrollment management emerged within colleges and universities in response to increasing competition for incoming…