Prompted by changing demographics, economic pressures, and global competition, Texas and members of the Southern Regional Education Board adopted policies to boost minority enrollment and success in higher education around the turn of the century. This study draws upon IPEDS graduation rate data for a benchmark year, 2002, and for 2006 through…

The open access mission is central to the community college role and mission in higher education. Although initially implemented by four-year colleges and universities, adoption of formal enrollment management initiatives in community colleges is on the increase. Admission, matriculation, retention, and persistence are affected by enrollment…

This article is a response to John Silber's article, "Marketing Higher Education: The Survival Value of Integrity." Silber speaks to the very heart of the academy about its integrity and ethics, and does so in timeless fashion through the decades to the current era. In his introduction, he characterizes the "business of education" as inevitable…

When one thinks of seminal publications in college admission, the first piece that comes to mind is B. Alden Thresher's "College Admissions in the Public Interest" (1966). Thresher's work, relevant to this day, is credited with being the foundational document of the admission profession. McDonough and Robertson's 1995 study, commissioned by NACAC,…

Forty years ago, the author arrived in Boston with an associate's degree and two years' experience in the corporate world. The idea of working at a college appealed, so she boarded the B line trolley to Boston College. She arrived on campus, found the human resources office, took a typing test, interviewed with the director of freshman financial…

When the author entered the profession in 1978, the phrase "enrollment management" was non-existent. One worked for admissions, financial aid, student accounts, or registration and records, and each department worked independently from the others. Most professionals specialized in one area (e.g., admissions) and then spent their entire career in…

The world of PETE doctoral education is changing rapidly given the current climate in U.S. universities. This article will introduce the reader to the issues facing higher education and set the stage for a series of articles to follow in this special issue of "Quest."

Senior managers in public research universities monitor and anticipate the evolution of enrollment as part of a planning process that is linked to budget and staffing matters. While the tracking and planning of enrollment figures is important for all types of institutions, the position of public research universities and the non-resident students…

As a growing entity within higher education organizational structures, enrollment managers (EMs) are primarily tasked with projecting, recruiting, and retaining the student population of their campuses. Enrollment managers are expected by institutional presidents as well as through industry standards to make data-driven planning decisions to reach…

We, as educators, expect students to connect the dots and experience our institutions through a variety of lenses; we must organize ourselves in a way that places synergy, collaboration, and data-driven decisions at the center of our operations. Over the past three years, Ramapo College has worked diligently to ensure that strategy drives the…

What the author found most surprising about Richard Haines' survey on 1974 recruitment practices was that the major issues are still relevant. His main points about recruitment, college and counselor interaction, and the need for better information still resonate as the profession consistently calls for clarity and transparency in the college…

Stealth applicants who do not flow through the traditional admission funnel now represent nearly one-third of the national applicant pool. This study employs a consumer behavior framework to examine the behaviors of stealth applicants at a private university. The findings provide a rich illustration of how stealth applicants search for college.…

Network leadership is an emerging approach that can have an impact on change in education and in society. According to Merriam-Webster (2011), a network is "an interconnected or interrelated chain, group, or system." Intentional interconnectedness is what separates network leadership from other leadership theories. Network leadership has the…

The Adult High School (AHS) program enables an adult no longer enrolled in public high school to complete the required courses and state assessments to earn a standard high school diploma. Course requirements are in accordance with standards established by the state. A program of instruction for both traditional and co-enrolled AHS students shall…

Public education in Chile has been steadily losing students as a result of the implementation, for the last 35 years, of a market model. In this paper we exemplify how a structural problem (public schools' declining enrollment) created by neoliberal educational policies is transformed into an individual problem to be managed by the public school…