Enrollment drives the financial health of independent schools. When the author began as an admissions director several years ago, this point was emphasized to him numerous times by the head of school. The author started hunting for a cost-effective, systematic, research-based, yet highly personal, method for turning the tide of their admissions woes. After talking with several mentors and doing a bit of research, he stumbled upon a solution that is both simple and highly effective: a good conversation. In enrollment management, it is called "communication flow." A communication flow is a series of communications about one's school delivered to prospects over time. They can be designed and implemented on a shoestring budget with the help of some coaching and a bit of technology. In this article, the author discusses how to do it. (Contains 2 notes.)