This guide presents a competency-based curriculum for a high school course in marketing. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with any teaching methods, is organized in six sections keyed to 57 performance objectives and covering the following topics: describing the concepts of marketing, identifying marketing in a free enterprise economy, using marketing research, preparing the marketing mix, preparing merchandise for marketing, and finding a career in marketing. Each section contains several units promoting the acquisition of competencies needed to meet the performance objectives. Units contains resource lists, teaching activities, information sheets, evaluation questions, and answers to the questions. A bibliography completes the guide. (KC)