Business and distributive education teacher candidates nationwide were tested in order to gauge the impact of vocational choice and stability upon their academic achievement and satisfaction. Both vocational choice and stability were found to be significant predictors. However, the relationships found were not identical for the two study groups.…

This conference provided a forum for presenting research findings to educators and other audiences interested in marketing education. The following papers were presented: "Application and Utilization of the Marketing Education Baccalaureate Degree in the Public School--Training and Development Arenas" (Wyant, Prey); "The Impact of…

This guide, which is intended for classroom teachers, supervisors, and administrators throughout Alabama, contains the minimum required content (core program) for public school instruction in marketing education in grades 7-12. Presented first are the following: introduction examining the mission, purpose, goals, and structure of marketing…

Developed by a project that validated task lists by a variety of teachers and apparel marketing business persons, this guide contains task lists for occupations in the field of apparel and accessories marketing. The guide is organized in three sections. Section 1 includes the following: (1) notes on using the information in the guide; (2) a…

This competency-based instructional text focuses on preparing students for apparel industry positions at the career-sustaining and marketing specialist levels. It also includes materials to help students develop the competencies needed for entry-level and managerial positions. The text is divided into four units. Unit 1 contains a chapter…

A study was conducted to determine how 11,400 minutes were spent by 186 students in 10 classes in three secondary vocational education program areas (agricultural education, marketing and distributive education, and trade and industrial education) in seven high schools and area vocational schools in four states. The study attempted to find out how…

This document contains duties and tasks, multiple-choice test items, and other assessment techniques for Missouri's advanced marketing core curriculum. The core curriculum begins with a list of 13 suggested textbook resources. Next, nine duties with their associated tasks are given. Under each task appears one or more citations to appropriate…

This curriculum guide, which combines the curriculum for three marketing related clusters, is intended to serve the employment needs of students at the secondary, postsecondary, or adult level. The guide is designed to assist teachers in using competency-based curriculum guides. Information on using the guide is followed by the master listing and…

This learning guide is a self-instructional packet for one task identified as essential for performance on an entry-level job in parts marketing. The guide is based on a terminal performance objective (task) and two enabling objectives. For each enabling objective, some or all of these materials may be presented: learning steps (outline of student…

A study examined the construct validity of six vocational achievement tests used in the Ohio Vocational Achievement Testing Program. (Subject areas covered in the tests were agricultural mechanics, carpentry, diesel mechanics, distributive education for food services personnel, fabric services, and home economics/food service.) In order to…

This teacher's guide is designed to accompany the Competency Based Cashier-Checker Curriculum student materials--see note. Contents include a listing of reference materials, tool and equipment lists, copy of the table of contents for student competency sheets, teacher's suggestions, and answer keys for information sheets and exercises.…

Designed for use in a self-paced, open-entry/open-exit vocational training program for receiving clerks, this curriculum guide is one of six for teachers of adult women offenders from a correctional institution. Module topic outlines are presented on nine topics: introduction to receiving clerk; modern receiving; when a shipment arrives; a system…

Sixteen lesson plans on communications are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; pre-assessment instrument…

The report describes procedures for teaching and administering a one-week course in publicity in a Principals of Marketing course at the University of Wisconsin-Stout. Emphasis is on helping college students develop communication skills. A major objective is to help students be aware of the public's general lack of understanding of the free…

DOCUMENTS ANNOUNCED IN THE FALL 1967 ISSUE (VT 003 884) OF "ABSTRACTS OF INSTRUCTIONAL MATERIALS IN VOCATIONAL AND TECHNICAL EDUCATION" (AIM), WITH MINOR EXCEPTIONS, ARE INCLUDED IN THIS MICROFICHE SET. THE MICROFICHE SET IS ARRANGED IN THE FOLLOWING SEQUENCE -- (1) A VOCATIONAL TECHNICAL (VT) NUMBER INDEX TO DOCUMENTS IN THE MICROFICHE…