Three purposes of a study of marketing education (ME) instructors in Tennessee were as follows: to identify the activities they perceived to be effective, to determine the perceptual style orientations of those activities as identified by experts in perceptual learning style research, and to develop a framework for instructional planning that…

This guide focuses on learning about and teaching with the Internet in marketing education. Section 1 on preparing teachers to go online focuses on the Internet as a place to talk, get information, and organize and put information. It covers needed hardware and software, controversial facts about the Internet, and acceptable use policy. Section 2…

A study carried out in the largest telecommunication organization in the Netherlands focused on-the-job training (OJT) as an effective training method. It also studied which variables explained OJT effectiveness and whether improvement of OJT effectiveness was possible through modification of training design. The objective was to improve trainee…

Research was conducted to establish a validated list of competencies for use in curriculum development efforts for apparel and accessories marketing programs. DACUM (Developing a Curriculum) was the occupational analysis procedure used to identify the competencies, job tasks, level of difficulty, and levels of employment for apparel and…

This document on apparel marketing contains both a student's manual and an answer book/teacher's guide. The student's manual contains the following 16 assignments: (1) introduction to fashion and fashion merchandising; (2) current fashion; (3) careers in fashion; (4) buying; (5) retailing; (6) merchandise basics; (7) merchandise--promotion and…

This document contains both a student's manual and a teacher's guide for high school mathematics essential to marketing. The student's manual contains 34 assignments within the following 11 units: (1) arithmetic fundamentals; (2) application of arithmetic fundamentals; (3) cashiering; (4) inventory procedures; (5) invoices; (6) computing employee…

This curriculum guide for marketing and distributive education programs in Illinois consists of two sections. In the first section, the rationale for the curriculum is presented, along with the process used to develop it. This presentation is followed by a discussion on articulation in education, especially between high school and postsecondary…

This report is one of seven that identify major new and emerging technological advances expected to influence major vocational education program areas and to describe the programmatic implications in terms of skill-knowledge requirements, occupations most directly affected, and the anticipated diffusion rate. Chapter 1 considers technology as…

This guide is designed to assist the coordinator of the Marketing and Distributive Education Cooperative Education Program in improving and expanding the instructional activities needed to prepare individuals to function in the food industry's entry-level jobs. The instructional material provides information about what is expected of a student…

This three-part instructional guide was developed to assist vocational instructors in marketing education to help their students in the development of broadly applicable, nontechnical (often called quality of work life--QWL) skills. The first section of the guide describes in detail the important QWL skills needed for work and identifies specific…

Developed to provide bases for curriculum decisions in education for marketing and distribution careers, the conceptual framework presented here contains the following elements: Identification of social, economic and educational trends which affect employment and education in marketing and distribution; an assessment of current education practice;…

A study was conducted to accomplish three objectives: (1) identify and validate the tasks performed by distributive education teacher coordinators in the role of Distributive Education Clubs of America (DECA) chapter advisors; (2) identify competencies needed by teacher-coordinators to perform these tasks; and (3) develop instructional modules for…

Students majoring in advertising can benefit from a study of that field in its historical context because such study helps them to understand current practices and to foresee future developments. One model of teaching advertising history within a required course about advertising and society begins with some basic definitions of the advertising…

An instructor's manual and student activity guide on the product information fact sheet are provided in this set of prevocational education materials which focuses on the vocational area of distributive education. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings:…

Designed for vocational educators of handicapped students, this resource guide provides a selected list of curriculum materials information about the handicapped, and agencies offering services. The guide is organized into the following areas: business and office, distributive education, general information about the handicapped, home economics,…