These materials for a five-unit course were developed to introduce secondary and postsecondary students to the use of electronic equipment in marketing. The units cover the following topics: electronic marketing as a valid marketing approach; telemarketing; radio electronic media marketing; television electronic media marketing; and cable TV electronic media marketing. The first section of the manual is designed to show teachers how to use the materials and includes an explanation of instructional elements, an instructional task analysis for each unit, a glossary, and a list of 18 references. The instructional elements for the units include objectives, suggested activities, information sheets, handouts, transparency masters, assignment sheets, job sheets, tests, and test answers. Some elements, such as the information sheets, include line drawings. (CML)