Communication Attributes Used by Small Business Owner/Managers for Operational Decision Making.

Fann, Gail L.; Smeltzer, Larry R.

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Peer reviewed

ERIC Number: EJ396472

Record Type: CIJE

Publication Date: 1989

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Communication Attributes Used by Small Business Owner/Managers for Operational Decision Making.

Fann, Gail L.; Smeltzer, Larry R.

Journal of Business Communication, v26 n4 p305-21 Fall 1989

Surveyed 110 owner/managers of independent restaurants to assess the communication attributes of information sources used for operational decision making. Finds that owner/managers of small firms use sources that are rich (providing added understanding), informal, and accessible both at startup and at stability levels. (MM)

Descriptors: Business Administration, Business Communication, Communication Research, Decision Making, Dining Facilities, Information Sources, Small Businesses

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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