Discusses why it is important to be cautious and do careful assessment before giving donors name recognition as a reward for their generosity. Examples of how some schools have handled naming-rights deals are highlighted. The problem arising when a donor's actions embarrass the school is addressed. (GR)

Discusses the shift from public funding of the university to corporate sponsorship and dependence on other private sources. Acknowledges how students are forced into corporate jobs to repay school debt. Suggests using English to promote a setting which encourages students to value people over profits, enjoy access to quality education, and value…

This year, Albuquerque Public Schools plan to generate over $400,000 in cash pledges and exceed $300,000 in in-kind contributions for an ongoing campaign to support its athletic programs. Marketing strategies will involve foundations, scoreboard sponsors, award recognition programs, broadcast rights, special events and promotions, and sports…

Asserts that pressing the corporate model onto the university world jeopardizes the preservation of precious academic values and broader democratic rights, stating that the corporate model concentrates power, restricts the production and application of knowledge, and increases uniform behavior, self-censorship, and when needed outright…

Describes changes and program cuts at the University of Rochester as an illustration of a university being invaded by the corporate ethos, with the result that the school resembles an airport mall more than an institution of learning and community. Asserts that academics have a particular role to play in creating alternatives to a homogenizing…

A survey of 15 corporate volunteer program managers found that administration was complicated by limited staff time and lack of clear policies; employee preferences and incentives/rewards had a higher priority than impact on customers and community; feedback on program results was mostly informal; and 73% reported no measurement process. (Contains…

This book addresses a problem in higher learning, which is newly recognized in the academic spotlight: the overcommercialization of higher education. The book asks that you, the reader, think about the following: Did you go to a Coke or Pepsi school? Do your children attend a Nike or Adidas school? Is the college in your town a Dell or Gateway…

In this enlightening book, nationally recognized author and fundraising consultant Stanley Levenson shows school leaders how to move away from labor-intensive, nickel-and-dime bake sales and car washes, and into the world of big-time fundraising. Following the model used by colleges and universities, the author presents a wealth of practical…

Today's knowledge economy requires that the citizenry and workforce be able to harness information and communication technologies in order to remain competitive on a global scale. As a result of new demands, the notion of digital literacy has become less a luxury and more an imperative for many countries, gaining significant momentum in the past…

This article presents seven vignettes that focus on what technology specialists, instructional designers, teacher trainers, teachers, parents, corporate trainers and performance technologists can do to create positive and systemic change in education. These include: (1) "What Technology Specialists Can Do," by Brian Beabout; (2) "What…

A description is given of the work and resources of the Wellness Councils of America, a national umbrella organization established to provide direction and support services to community-based Wellness Councils. A Wellness Council is a membership organization made up of employers that promote wellness programs at the worksite. (JD)

Recent national initiatives have renewed interest in the development of cooperative programs involving participation by businesses in school activities. This article reviews potential problems and benefits in school-business partnerships and identifies six steps that must be followed if such partnerships are to be successful. (PGD)

Describes a process used at the School of Business Administration at Oakland University to involve local business executives in a mutually beneficial relationship with the school in a very short time. (EV)

Businesses are responding to the needs of employees with responsibilities for family caregiving with a number of initiatives: information, counseling, direct services such as intergenerational care centers, and such benefits and family leave and financial assistance for dependent care. (SK)

Describes the recent formation, program of study, and benefits of the Foellinger Foundation Minority Scholarships at Indiana University, a program for minority students seeking degrees in journalism. Notes that this scholarship program addresses the lack of minority representation in newsrooms, an underlying problem in professional journalism.…