The cryptocurrency Bitcoin has been prominently featured in the news recently. Its ascension in value has been nothing short of extraordinary. This article briefly explains what Bitcoin is and how it works. The more challenging question is what Bitcoin--this cryptographic breakthrough--really is: currency, like the U.S. dollar, an asset, more like…

The main projection of vocational high school graduates is to work. To be able to make graduates ready to work, schools must know what graduates need to enter the world of work so that they can produce graduates who meet customer expectations, which in this case are industry and business players. The application of total quality management as a…

While marketing educators have identified the need for integrating transformative consumer behavior (TCR) in the marketing curriculum, they offer scant examples as it relates to actual student projects. The purpose of this article is to demonstrate how marketing educators can help students design interventions that address macro-level marketing…

This article explores how consumerism is impacting education, with a special focus on the 'student as consumer' model. I begin by exploring the distinctive features of consumerism and school commercialism. The tension between consumer and citizen leads into a discussion of the distinction between education as/for a public good versus as/for…

Behavioral economics and its concept of nudges are rapidly influencing the design of community-based financial education programs. This article addresses why nudges can be useful tools for effective financial education, explains the different types of nudges introduced by behavioral economics research, presents evidence of their effectiveness from…

Technology and new digital media tools can enhance student learning; however, the opposite also can be true. Abstaining from technology and digital media can help students understand how such technology influences consumer behavior and how marketers may use it. This paper describes the purpose, design, and methods of an unplugged class assignment.…

The following qualitative case study uses secondary data from admitted student surveys to understand how women make decisions about college choice at one institution where men outnumber women in enrollment despite relatively even rates of application and acceptance. Findings suggest that women applicants noted affective factors related to…

Over the past several decades, housing costs have risen sharply, and as a result, an increasing number of families have become "housing cost burdened," paying more than one third of their income toward rent and utilities. This integrative literature synthesis considers the known and potential impacts of families' housing affordability…

In most markets, consumers of goods and services have vastly more options available to them than they will consider closely. At the point of making a decision, consumers are choosing between only a small subset (i.e., a consideration set) of all possible alternatives. The preceding process that forms these consideration sets is the focus of this…

Purpose: The purpose of this paper is to study the influence of remote education on the consumer value of university education by the example of modern Russia. Design/methodology/approach: The authors determine the consumer value of university education in modern Russia in the conditions of the availability of predominantly traditional education;…

The unfolding of the ecological disaster has led authors to reconsider the position of the human subject and his/her relationship with the earth. One entry point is the concept of ecological citizenship, which emphasizes responsibility, community, and care. However, the discourse of ecological citizenship often reduces the human subject to a…

The undergraduate-academic power dynamic is being reframed in the current university climate. This article questions the research on power relationships within higher education whereby the dynamic is acknowledged without proper consideration. As such, the formation of power relationships remains unexplored and misunderstood. This article advocates…

Purpose: This study aims to determine the impact of resource use behaviours of students of a public university in Ghana on ecological sustainability. It examines the land area required to provide the resources used and also to assimilate the wastes produced. It also suggests an effective way to initiate participative discussions on environmental…

The marketization of higher education and focus on graduate employability and earnings data has raised questions about how students perceive their roles and responsibilities while studying for their degree. Of particular concern is the extent to which students identify themselves as consumers of their higher education, for example, whether they…

Food insecurity (FI) is often assessed through experienced-based measures, which address the number and extent of coping strategies people employ. Coping indices are limited because, methodologically, they presuppose that people engage coping strategies uniformly. Ethnographic work suggests that subgroups experience FI quite differently, meaning…