Research on branding is an established sub-discipline in the higher education literature. However, studies in this field have somehow produced contradictory results: some studies point at isomorphism, others find differentiation. Our study wants to offer a possible explanation for this paradox, by proposing a more nuanced view on brand…

Why do people give away their money? Charitable giving has traditionally been modeled using socioeconomic (i.e., age, income, education) and psychographic variables (i.e., self-esteem, guilt, pity). However, given that charitable giving is, inherently, a financial activity, would financial variables with a psychographic element (i.e., financial…

"In today's engaging, digitally empowered school setting, stakeholders question whether schools know best about educating their students" (Rose, 2012). Sheninger and Rubin (2017) stated, "We have to do a better job of communicating what we do" (p. 17). Social media has given rise to new tools to help connect with families to…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

This study updates private returns to education in Uganda using consumption measures as an outcome variable, focusing on obtaining estimates using instrumental variables based on the introduction of the universal primary education policy. Unlike common findings from developed countries, the evidence from this study for a low-income country…

The purpose of this qualitative descriptive study was to explore how hiring managers describe the importance of education and industry related/real-world experience as criteria in hiring recent business graduates for the Consumer Products Goods industry in the United States. The theoretical foundations for the study were the CareerEDGE Model, and…

In our world where unlimited human needs are tried to be met with limited resources, the effort to use resources in the most effective way is the reason for the existence of economics. The aim of this research is to examine the awareness of the concepts and topics that are planned to be taught to the 4th grade students' social studies curriculum…

Getting students comfortable with responding to customer objections is a challenge. This assignment introduces students to objection response using a live role-play conducted with professionals over the phone. The project typically takes 3 weeks to complete and is an excellent way to deliver value to professional partners or involve alumni in a…

Purpose: The learning environment is not a vacuum, but rather is rich in social contexts with innumerable points, interests, and beliefs. This takes one of the concepts of "social learning" which is not just a natural occurring phenomenon but also a way of organizing learning and communities of learners. Social Learning (SL) tends to…

The focus of the research study was on how satisfied customers were with the cashier's office's services at the school. The study will be important for student and parent support services since it will show how to improve services and what should be retained while also allowing students and parents to be content with the services they receive. To…

This article analyses the economic impact of inbound student mobility in Hungary. The research is based on an innovative approach not only showing the geoeconomic impact based on expenditures of the different groups of incoming students (Erasmus+, degree mobility of self-funded or scholarship holder students), but also links the data to specific…

This paper details the process and results of redesigning an introductory undergraduate World Geography course, from a survey of world regions to a project-based course. Through two student projects, one tracing commodities and another eliciting migration experiences, the course renders the world not as the sum of discrete regions but as the…

Purpose: The present study has been carried out to study whether and how different aspects of brand management (brand identity, brand image and brand meaning) are instrumental in maintaining and enhancing attachment strength of students with higher education institutes (HEIs). Further, to understand what brand management aspect channels the impact…

Consuming sports products and services incessantly without being able to restrain oneself is characterized as compulsive sports consumption. The aim of this study is to adapt the Compulsive Sport Consumption Scale (CSCS) developed in English by Aiken et al. (2018) into Turkish utilizing a scientific scale adaptation process. The CSCS consists of…

Since their 'official' emergence in 2012 (Gardner and Brooks 2018), massive open online courses (MOOCs) have been growing rapidly. They offer low-cost education for both students and content providers; however, currently there is a very low level of course purchasing (less than 1% of the total number of enrolled students on a given online course…