Gives standards for judging the translation of advertisements. The examples are French to English as well as English to French. Emphasizes readability, memorizability, and puns. (MLA)

Indicates, by analyzing two types of montage structures, that music television is a hybrid form of television programing displaying visual characteristics of both television commercials and drama. Argues that this amalgam of different characteristics gives music television its distinctive look and power as a promotional tool for the record…

Maintains that before any real teaching can take place, art teachers must combat "visual fatigue,""media bombardment," and "sensory overload." Describes each of these phenomena and offers practical advice for overcoming their effects. (JDH)

Looks at the commercialization of sandpainting by the Navajo Indians of Arizona and New Mexico with minimal division of labor to see how important sex was as a factor in its development. (ERB)

Under trademark law a school automatically develops rights in the use of its name, athletic team, names and slogans, and seals and symbols, but federal registration is also available. Registration provides both national constructive notice of the claim of rights and incontestability of rights after five years of continuous use. (MSE)

Discusses the impact of computers on the art community. Topics discussed include merging technology with art, full color graphics on personal computers, commercial painting software, graphic design, visual flexibility, programing, the computer as an art medium unto itself, cost factors, and benefits to art instructors. (LRW)

A method of pedagogical art criticism can be used to examine meaning in one of today's most pervasive forms of visual imagery: the advertising image. It was necessary for the art critical method to accommodate the following components of advertising imagery: (1) history; (2) purpose in a capitalist society; (3) function in society; (4) effects on…

Developing an aesthetic theory of advertising, this paper offers the premise that advertising is a ritual, that it provides cultural roles, and that it reinforces people's perceptions of their common experiences. The paper discusses advertising and advertising art as a process that both draws from and is sustained by general culture while serving…

Teachers involved in the Visual Communication Education project attended a summer program in 1966 at which the following edited lectures were made by resource people who represented diverse points of view: (1) "The Design and Technical Foundations of Visual Communication" by Kenneth G. Scheid examines supply and deman, technological…

All the steps in making a television commercial, from conception to writing through production, are laid out, and many examples of real commercials illustrate the process. The book is directed toward those who want to write successful commercials. Subjects include the use of research in constructing and evaluating commercials, budgeting, choosing…

The Biological Studies in Art program offers students at the high school level an unusual opportunity to prepare for a career in biological illustration. This field offers opportunities for employment in museums, publishing houses, and other similar settings. (Author/BB)

This feature consists of instructional materials to be used for vocabulary development and language use in French instruction. Specific areas covered include advertising, travel, and journalism. (Text is in French.) (CLK)

This paper examines the arguments for and against inclusion of advertising art in art education programs, and presents a case for the educational benefits of critically examining advertising art based on museum masterpieces. A search for examples of fine art masterpieces used in advertising art examined which masterpieces are commonly used in…

This one-time elocution school flourishes on a unique educational philosophy - that innovative learning and joy are one and the same. (Editor)