The United States Training and Employment Service General Aptitude Test Battery (GATB), first published in 1947, has been included in a continuing program of research to validate the tests against success in many different occupations. The GATB consists of 12 tests which measure nine aptitudes: General Learning Ability; Verbal Aptitude; Numerical…

Discusses the place of design and technology in the national curriculum in England and Wales and its relationship to the art and design curriculum. Outlines the principal recommendations of the reports from the National Curriculum Working Group for Design and Technology. Summarizes the responses to the reports. (KM)

In this practicum, a curriculum is developed for a course in computer literacy for freshmen students in the department of Visual Communications of a private college in south Florida. The target group is 21 students out of a class enrollment of 50 used to decide the effectiveness of the course. Objectives for these students were that they would:…

At Clark State Community College (CSCC), in Ohio, faculty in the Commercial Art and English departments have investigated and debated the best uses for a Mac Lab. Computer needs for the Commercial Art Program were determined through visits to local businesses that produce art on a commercial level; to local secondary school commercial art…

A study examined the status of research on effects of pictorial advertising and areas within the field which need additional work. The method of investigation was based on a model of memory, incorporating emotional, semantic, and episodic processing of information--focusing primarily on constructing a preliminary taxonomy of visual stimuli, a…

This study was designed to test the hypothesis that students who are given common errors matched with correct performance as part of their instruction in carrying out a procedure will perform better than students who are given only the correct performance. The task was the procedure for correcting color imbalances in color slides, and 56 college…

This booklet is the result of a joint effort by the Canadian Chamber of Commerce and the Canadian Government. The booklet explains why bilingualism is an asset to business. It describes how a growing number of firms have decided to turn bilingualism to their advantage in communicating with the consumer community. Suggestions on using bilingualism…

Several intermediate performance objectives and corresponding criterion measures are listed for each of eight terminal objectives for an intermediate commercial and advertising art course for high school vocational students. The materials were developed for a two-semester (3 hours daily) course involving specialized classroom, shop, and practical…

Activities for grades 4, 5, 6, and junior high acquaint students with consumer and economic problems, particularly how people spend money and methods used in advertising. The guide opens with a vocabulary list. Then, five objectives, using hypothetical situations, introduce the student to the decisions involved in spending money wisely. For…

This secondary school curriculum guide describes a program of career exploration in occupational areas related to art. Included in the guide are: (1) "The Rationale," which emphasizes student examination of choices in relation to their interests, capacities, and values; (2) "Definitions of Career Education," which defines career education and…

This document presents a definition and brief background of graphic design and visual education. It outlines a journalism and mass media course lecture which introduces students to the commercial scope of visual communications and the potentials of design. The script along with appropriate slide titles and descriptions, are provided to recreate…

This guide aims to help students make informed decisions about careers in graphic design. The guide defines the purpose and practice of the graphic design field and identifies the strong link between effective educational programs and effective professional practices. Suggestions are given for evaluating schools and potential employers. Comments…

Recruitment ads aimed at college students should generate response from the target audience, create a favorable impression of the company and influence personnel who influence students. Ads must be unique, visable, believable and invite action and serve as part of a total recruitment strategy. (JAC)

This Occupational Competency Analysis Profile (OCAP) contains a competency list verified by expert workers and developed through a modified DACUM (Developing a Curriculum) involving business, industry, labor, and community agency representatives from Ohio. This OCAP identifies the occupational, academic, and employability skills (competencies)…

Parliament created the Independent Television Authority in August 1954. The resulting Independent Television System in Great Britain is depicted in this comprehensive guide. ITV system contract policy and control, audience and programs, its publications and technical operations, its program companies, finances, and its code of advertising…