Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

Educational and vocational plans and changing characteristics of Indiana high school seniors from 1966 to 1980 were studied. In 1966, 1969, 1972, and 1975, questionnaires were mailed to all public and private high schools in the state, while in 1980, a stratefied random sample was used. The response rate of the first four surveys was 54 percent or…

The focus of this paper is on issues and concepts in the retention and recruitment of Hispanic students in post-secondary education. First, national post-secondary enrollment declines are projected and the implications of these declines are discussed for admissions and recruitment personnel. Next, the report considers Hispanic enrollments in…

A presentation of a conceptual framework for viewing the admissions management process in higher education institutions and a discussion of the pricing policy process, particularly of private colleges and universities, precedes an examination of the stochastic utility model, a statistical model of the college choice process. Using student choice…

A pamphlet developed for high school students describes the student body of the University of California at Los Angeles (UCLA) and provides an idea of what it's like to attend the university. Information about the student composition was derived from a survey of 2,600 UCLA freshmen during the fall of 1975. In the annual freshmen survey, students…

The career and educational experiences of the baccalaureate degree recipients of the University of California at Irvine (UCI) during the first decade of its existence, 1965-74, were studied. A response from 2,479 alumni, or 51 percent, provided information concerning: (1) educational attainment; (2) initial employment after graduation; and (3)…

A selected population of 2,430 white, native-born, college freshmen women (under 22 years old) who remained at one institution for four years were studied to determine the effects of institutional and other variables on their career aspirations. Variables selected included background, career plans and self-esteem (after one, four, and five years),…

A total of 180 projects supported by the Fund for the Improvement of Postsecondary Education under its 1979-80 Comprehensive Program are described. The Comprehensive Program is viewed as the core of the Fund's activities providing improved access and quality in postsecondary education by addressing a broad range of educational needs. Project…

The educational background of parents of postsecondary students at two time periods (1968-69 and 1974-75) is reported in relation to the educational attainment of the Canadian population. After an introduction that provides the rationale for the study, enrollment patterns, participation rates and student support programs in postsecondary education…

The Americam College Test (ACT) assessment results for 441 freshmen who entered Grand Valley State Colleges (GVSC) in fall 1973, and who were still enrolled in fall 1974 were compared to the results for 324 freshmen who entered GVSC in fall 1973 and who were not enrolled in fall 1974. Comparisons were made of ACT test scores, self-reported high…

As part of a continuing survey of student population characteristics at the Metropolitan Community Colleges, this report presents questionnaire responses of 14,630 regular credit enrollment students for fall 1976. Twenty-eight tables organize information by campus in terms of: male and female students by part- or full-time status; enrollment…

The Information System for Vocational Decisions (ISVD) helps a person make decisions in choosing a vocation by collecting and processing data which include the following areas of information: college, career, military service, family, and the user's responses. It is vital that the machine be made to understand English--the natural language of the…

This paper uses ordinary least squares regression to obtain probabilities for the post-graduation choices of high school seniors, and it presents an illustration of the use of these probabilities in calculating future income. Problems raised by the use of the least squares regression are discussed. The benefits of higher education and ways in…

Independent colleges provide diversity, foster cultural pluralism, minimize state expenditures, and serve a broad cross-section of students--including low income and minority students. The National Commission on United Methodist Higher Education identifies three basic public policy principles: recognition of the essential public service function…

Four hundred sixty-nine high school students in six high schools were surveyed in order to obtain information regarding their postsecondary plans and goals, career preferences, educational/training preferences, and opinions about Roane State Community College. Among the findings revealed by the survey were: (1) an overall trend of increasing…