The Figures of Speech, "Ethos," and Aristotle: Notes toward a Rhetoric of Business Communication.

Kallendorf, Craig; Kallendorf, Carol

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Peer reviewed

ERIC Number: EJ313451

Record Type: Journal

Publication Date: 1985

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The Figures of Speech, "Ethos," and Aristotle: Notes toward a Rhetoric of Business Communication.

Kallendorf, Craig; Kallendorf, Carol

Journal of Business Communication, v22 n1 p35-50 Win 1985

Demonstrates that business writers rely far more heavily than expected on classical figures of speech. Uses Aristotle's "Rhetoric" to show that figures of speech offer a powerful tool for the persuasive function of modern business communication. (PD)

Descriptors: Advertising, Business Communication, Business Correspondence, Classical Literature, Credibility, Figurative Language, Literature Reviews, Persuasive Discourse, Rhetoric, Writing (Composition)

Publication Type: Journal Articles; Information Analyses

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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