Examines forms of communication used in commercials to convey social stereotypes. (Forms refer to production techniques such as level of action or movement, pacing, camera techniques, and auditory features.) (PD)

Notes that the proposed regulation of children's television advertising may eliminate competition, increase consumer costs, and result in poorer programing. (RL)

Examined the cultural basis and relevance of "Zhima Jie," a Chinese adaptation of "Sesame Street." Found that most of 3- to 6-year-olds in the sample desired books and learning materials, with disadvantaged children more likely than more advantaged children to desire books and learning materials. Older children showed a greater…

Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males…

Investigates the nature and extent of violence contained in television programming that targets children aged 12 and younger. Notes that the violence itself is just as likely to be glamorized in children's as in nonchildren's shows, but it is even more sanitized and more likely to be trivialized. Documents five subgenres of children's programming…

This guide describes more than 800 film, television, and radio productions developed with the support of the National Endowment for the Humanities (NEH). NEH supports projects that convey significant scholarship to the general public and engage citizens in critical interpretation and analysis of the humanities. Film, video, and radio programs are…

From 1969 to 1993 the definition of program length commercials has not been consistent. The FCC's first involvement with program length commercials was in 1969 when "Hot Wheels," a cartoon based on Mattel Corporation's Hot Wheels cars, was alleged to be nothing more than a 30 minute commercial. The FCC made no formal ruling but did…

This paper begins with an introduction which covers viewing time; television as a significant developmental experience; Piagetian stages of cognitive development; and changing developmental tastes in television viewing. The paper then focuses on television in relation to learning; television and violence; advertising; and parents' ability to…

Focused on research concerning children and television, this annotated bibliography lists 44 articles selected from the Educational Resources Information Center (ERIC) database from 1983 to 1988. Topics include: (1) the effects of television violence on children; (2) television viewing patterns; (3) children's television programs; and (4)…

A study was conducted to evaluate television commercials based on their reading (or print) content. Commercials aired on the three major networks during Saturday morning programing were viewed for six consecutive weeks. Each commercial was analyzed to determine how it used printed words to sell a product. The results revealed that the printed word…

A project examining the need for change in children's television environment and for the establishment of a grant-making organization designed to address the needs of the children's broadcasting environment consulted a variety of interests, insights, and divergent viewpoints. Research studies, government documents, books, professional journals,…

Children from 3 to 14 years of age were asked questions pertaining to their understanding of such television-related characteristics as technique (zooms and edits), fantasy and reality, production source, and acting. Using semi-clinical interviews, the study assessed the kinds of thought processes characteristic of children at varying age levels…

The results of research undertaken to assess the impact of "Big Blue Marble," an international series of children's television shows sponsored by the International Telephone and Telegraph Corporation, are outlined in this paper. Summaries of the following projects are included: a concept study of consultants' roles in the early stages of…

Halloween costumes may be used to examine the influence violent models have on children. On Halloween evening observers recorded the frequency of violent and nonviolent costumes worn by children. When all of the data are inspected they suggest that children confronted with several aggressive models may be more likely to identify with the…

Notes that one of the greatest dangers for Canadian television in general is to take American psychological reality as a model for Canadian reality, and to try to build programs around it, instead of around programs that are indigenous to Canadian context. (Author/AM)