Traces the children's television advertising policy dispute from 1970 to the termination of its most recent phase by the Federal Trade Commission in 1981. Suggests that concerned groups might have more impact on children's advertising policy by working outside the regulatory administrative process. (PD)

Examines the use of entertainment features in children's educational television through a systematic content analysis of sample programs. Assesses the quantity of use of humorous and attention-getting material, examines distinguishing characteristics of the entertainment-oriented messages, and highlights several patterns of use for these…

Reviews the events surrounding the Federal Trade Commission's efforts to regulate television advertising aimed at children. Discusses the fairness of children's advertising and considers the question of who should make decisions regulating children's viewing: the family or the government. (GC)

Examines the relationship of preschool children's visual attention to the presence of 37 visual and auditory attributes of television programs. Attributes included the use of puppets, women, and children, auditory changes, peculiar voices, movement, cuts, sound effects, laughter, applause, adult male voices, extended zooms and pans, eye contact,…

Describes a television game show in Detroit, Michigan, that teaches children to appreciate literature and motivates them to read more. (FL)

Investigates the effects of various programing strategies, commonly employed by the television networks, on program popularity for children. Strategies include counterprograming by type, block programing by type, inheritance effects, starting time, program familiarity, and character familiarity. Confirms the effects of starting time and program…

The use of language in television commercials to promote products and the use of deceptive language in commercials addressing young children are discussed. (JD)

Explores children's understanding of the nature of television characters by assessing their abilities to differentiate between human, animated, and puppet characters. (PD)

Additional investigation is required to determine how children can be aided in developing (1) a more mature perception of the action on television and (2) the ability to distinguish between reality and fantasy. (MM)

Reviews extent of Japanese television broadcasting and describes current practices and programs related to children's television. Sources of discontent with current practices are noted. (RAO)

Describes television broadcast policy in Sweden with specific reference to children's television. Viewing time, imported programs, and proposed policy changes are issues mentioned. (RAO)

Investigates age differences in children's processes of simultaneously comprehending the auditory and visual content of a televised story. Reports a developmental increase in utilizing semantic content of both auditory and visual content to form a unified representation of narrated events. (MM)

Illustrates public television's early commitment to children's programming, discussing the popularity of "Sesame Street" and noting other shows launched under Joan Ganz Cooney, president of CTW from 1970 until 1988. Discusses the erosion of television network ratings by cable television in the mid '80s, and concludes by posing questions…

Assessed children of three age groups (4-5, 6-7, and 8-10) on reality/fantasy distinction and story-schema development after viewing episode of "Mighty Morphin' Power Rangers." Found that only oldest children could make clear distinction between reality and fantasy, and that older children showed mastery of other study variables: memory…

Three studies were conducted to replicate and extend research on advertisements for children on Saturday morning television, and during children's programs at other times. Resarch focused on amount and frequency of advertisements, as well as the types of products advertised. Study 1 concerned the Saturday morning time period, when children…