This module on owning and operating a dairy farm is one of 36 in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided into individual activities, discussion questions, and a group activity. Units (and subject matter) in this module are planning your business (personal qualities; products and customers; legal requirements); choosing a location (distance from town; amount of land needed; water; buildings and equipment); getting money to start (description of business; statement of financial need); being in charge (dividing the work; hiring a worker); setting prices (operating expenses; profit needed or wanted; demand for products; competition); marketing farm products (marketing process; marketing milk; the price of milk); keeping farm records (record of milk sales; record of expenses; records on the herd); buying and keeping track of supplies (choosing suppliers; ordering supplies; inventory card); and keeping your business successful (profit and loss statement; profit ratio and expense ratio; increasing net profits). A summary and quiz complete the document. (A teacher's guide is available for this module.) (CT)