ERIC Number: EJ1206326
Record Type: Journal
Publication Date: 2019-Mar
Pages: 26
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2329-4922
EISSN: N/A
Competitions versus Classes: Exploring the Impact of Case Competitions and Communication Coursework on MBA Ranking
Marcel, Mary; Ross Mahon, Nancy
Business and Professional Communication Quarterly, v82 n1 p101-126 Mar 2019
Business communication programs and business school competitions are a prevalent component of graduate-level business education. Both activities help students develop problem-solving skills, critical thinking, high-level communication, and applied experiential learning. While business competitions may aid in the development of advanced communication skills, to date there has been no comparison of the effectiveness of coursework, competitions, or both. Using "U.S. News & World Report" rankings of the top 100 U.S. MBA programs as a proxy for program quality, we find that business communication coursework provides greater benefits when compared with internal case competitions. Specifically, findings indicate a higher ratio of graduate business communication classes to "internal" competitions correlated to higher rank. Furthermore, reputational advantage was also associated with "required" communication coursework and a higher number of internal competitions "offered" for graduate business student participation.
Descriptors: Competition, Reputation, Business Communication, Business Schools, Masters Programs, Experiential Learning, Critical Thinking, Problem Solving, Graduate Students, Skill Development, Educational Quality, Periodicals, Educational Benefits, Teaching Methods, Correlation, Student Participation, Institutional Evaluation
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A

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