One teacher's experience in developing and teaching a college-level business Spanish course is described. The discussion contains information about the choice of content, level, cultural content, and objectives, and includes examples of instructional activities and class projects. The course was designed to focus on business correspondence and…

Three historically significant religions of Japan and the corresponding cultural norms are examined as they affect consumer behaviors and, consequently, marketing in that country. The religions are Buddhism, Shintoism, and Confucianism. The fundamental doctrines, attitudes, and social patterns associated with each religion are outlined and their…

A commercial Spanish course offered at Marywood College (Scranton, Pennsylvania) serves both Spanish majors and majors in international business. In addition to language proficiency activities common to most commercial language courses, students have identified two projects as most functional and challenging: (1) a "carpeta" or file into…

A survey elicited information from the business community on the written and oral business communications skills needed by entering first-level management and supervisory personnel. It also gave the business personnel surveyed the opportunity to evaluate the business communications competencies currently offered in college business communications…

Abilities needed for effective managerial performance were identified and sequenced to improve the management curriculum at Alverno College. Performance, perceptions, and careering and professional development of 103 women managers and executives from 53 Milwaukee private corporations were evaluated using a performance measurement system. A…

One of the most difficult tasks business and professional communication teachers face is teaching students to appreciate cultural differences and their effects on business communication, both domestically and internationally. Students from a homogeneous background may dismiss or disparage cultural differences. Some classroom exercises can help…

Following the early success of its inclusion of languages in the master's-level business administration curriculum, Baylor University began to emphasize foreign language study more heavily in its undergraduate business administration program. The revised program, to be fully implemented in 1989, encourages students to choose 11 hours of language…

The 5-week French Business Language and Environment Program at the Nantes Graduate School of Business is intended for overseas students of any country with at least a good intermediate level of general French language proficiency, or for language faculty wishing to acquire French business language and concepts and gain exposure to the case method…

The design of the Graduate Management Admission Council's (GMAC) New Matriculants Survey, which gathered data on 2,053 first-year students at 91 U.S. graduate schools of business and management in 1985, is described. The basic purposes and parameters of the GMAC Survey (requests for proposals) are explained, and the GMAC survey design is detailed.…

The Measurement and Evaluation Center of the University of Texas (Austin) conducted a validity study to assist the Department of Management Science and Information (DMSI) at the College of Business Administration in establishing a program of credit by examination for an introductory course in electronic data processing--Data Processing Analysis…

The government role in internationalizing business education in the United States is minimal for several reasons: the limited federal role in public education curriculum, limited government-industry collaboration at state and local levels, little effort to standardize the international dimension of college business administration programs, and…

The use of certain variables in predicting the probability of persistence to graduation for students majoring in business or nonbusiness was examined at Western State College of Colorado. The study sample consisted of 131 students from the 1977-78 graduating class, of whom 52 were nonbusiness majors and 79 were business majors. Predictions of…

Studies on the status of business language and business education in the United States, France, Great Britain, and Denmark indicate that business language teaching has developed into an international phenomenon, with widely varying teaching and cooperative approaches taken. Suggestions for improvement include development of colloquiums, networks,…

Describes development, use, and evaluation of a self-instructional manual that provides management students with the basic skills required for using the Statistical Analysis System (SAS), a major statistical program available for mainframe computers. (Author/MBR)

Ways to enhance learning by both at-risk and underachieving students in upper-level accounting courses were studied at Morehead State University (Kentucky), based on the concepts of metacognition, self-regulated learning, and self-efficacy. It was hypothesized that students experience self-regulated learning when they reproduce problem solutions…