This paper addresses the many uses of the writing portfolio in general education at the college level, particularly in classrooms teaching business communication. It describes what elements could be contained within a portfolio, the role the portfolio can play in the assessment process, and the pedagogical implications of a class that is organized…

This paper argues the importance of preparing business managers for a global marketplace and addresses who is responsible for the training and how to go about it. The establishment of an MBA (Master of Business Administration)-level course in intercultural communication is examined. Areas discussed involve determining what the goals of the course…

A study examined the use of three linguistic features imitating speech found in two groups of direct-mail marketing texts, in order to show differences in the ways U.S.-based and transnational efforts exploit readers' expectations regarding "literate" versus "oral" modes of expression. Two groups of sales letters, 25 U.S.-based…

Nine successful community college programs for small business management training are described in this report in terms of their college and economic context, purpose, offerings, delivery modes, operating and marketing strategies, community outreach, support services, faculty and staff, evaluation, and future directions. The model programs are…

Statistical prediction problems often involve both a direct estimate of a true score and covariates of this true score. Given the criterion of mean squared error, this study determines the best linear predictor of the true score given the direct estimate and the covariates. Results yield an extension of Kelley's formula for estimation of the true…

While the need to incorporate language competence into academic programs in business schools is widely acknowledged, so too is the difficulty of forging the faculty alliances needed to achieve this integration. For both language and business faculty, traditional demands of the disciplines, personal training and backgrounds, and the institutions'…

In the area of business-related language training, the United States lags behind Europe, where graduate business schools require at least one foreign language with business proficiency for graduation. In most United States institutions, the long-standing policy of departmentalization and a perceived dichotomy between the humanities and traditional…

One of a series of three self-instructional units, these materials are aimed at helping British hotel and catering managers improve profits and/or reduce costs in their areas of responsibility. Following an introduction and a paragraph on how to use the unit, section 1 covers how to use management information. The section includes these trainee…

This self-instructional unit for supervisors and managers in the British hotel and catering industry is intended to consolidate work covered in a 1-day course. The document begins with an introduction and advice on how to use the unit. The following topics are covered in the unit: (1) planning the menu; (2) food production systems; (3) kitchen…

This self-instructional unit for supervisors and managers in the British hotel and catering industry is designed to prepare them for the more detailed units in this series, including those on food and beverage control, production, and provision. The document begins with advice on how to use the unit. Three sections cover the following topics: (1)…

Major cultural differences impeded the smooth transfer of a 14 day management education program, which had been very successfully used in Western settings, to an Asian situation. Thirteen Chinese and two Caucasians, all of whom worked in Southeast Asia and had management degrees, attended the program to improve their skills in influencing those…

When the three-parameter logistic model and item response theory are used to analyze Graduate Management Admission Test (GMAT) data, there are problems with the assumption of unidimensionality. Linear factor analytic models, exploratory factor analysis programs, and the comparison of item parameter estimates for heterogeneous and homogeneous…

A cooperative effort of the School of Business and the School of Arts and Sciences at the University of Toledo (Ohio) developed a program to provide an opportunity for business students to develop (1) foreign language skills for effective communication and performance in international trade and (2) an awareness of the importance of culture and its…

This paper first provides a brief overview of the Italian educational system and the diffusion of computer-assisted instruction (CAI) within the schools and industry, and then it reviews the activities of the Laboratory of Interactive Educational Technologies (LIET) in the Department of Production Engineering at the University of Naples (Italy).…

Communication patterns and language use in four national and multinational companies operating in Taiwan illustrate the potential for communication problems when more than one language is in use. The companies include Texas Instruments, Kaohsiung Monomer Company, Ltd., Bank of America, and Cheng-Yia International Corporation. In the four…