The kinds of questions administrators, teachers, parents, the community, and children ask from under each of their hats makes educators and others aware of the information needs that people have for judging the success of schooling. Each audience, each role, asks slightly different questions, and the information needed to answer those questions is…

A study examined the ways in which the staffs of communication units in agricultural extension agencies in Malaysia select media to transfer knowledge to their clients. A survey method of data collection was employed, whereby 95 staff of communication units from 11 development agencies were asked to respond to self-administered questionnaires.…

Literature instructors become frustrated as they read poorly written student essays. The problem is partly the students' lack of experience: they have not read a lot or written a lot. Literature classes can be more interesting and effective if teachers coordinate two kinds of emphases: allowing for discovery and moving toward productivity. In…

Role-playing is proposed as an ideal technique to teach language because it prepares learners for the unpredictable nature of real-life communication, teaches appropriate language use, and boosts self-confidence. Theories that have paved the way for the current communicative approach to language teaching are reviewed, role-playing is defined, and…

College faculty who teach writing courses might find an examination of early religious literature helpful when trying to explain "writing for an audience" or "audience awareness" to their students. The Jesuit priest who preached to and wrote for the Indians in Brazil during the early colonial period, Jose de Anchieta, is a…

In many advertising programs, students spend a great deal of time coming up with creative strategies, writing copy, and preparing layouts based on objectives provided by a client (or professor) and directed to an already established target market. Seldom, however, do students learn firsthand about the advertising decision making on the part of…

Providing a way to organize and document third- through sixth-grade student writing through the use of writing folders and other organizing aids, this book is for educators who believe that writing and word processing strategies and skills are best taught as students do real writing for a variety of readers. The book includes mini-lessons to…

Using a textualist approach (looking at meaning above and beyond overt message elements), a study examined televised public service announcements (PSAs) about Acquired Immune Deficiency Syndrome (AIDS) produced by the Ad Council and the United States Department of Health and Human Services. Both ads identify young people who should be concerned…

This case study presents a first-hand account of learning to teach, occasioned by an educational researcher's consultation visit to Thailand. The visit entailed the teaching skills of lecturing, and conducting workshops and consultation meetings. The difficulties of this task were exacerbated by the consultant's lack of prior formal teaching…

Intended to help teachers find their way through the world of visual media and listing works selected by experienced teachers and practitioners, this annotated bibliography contains nearly 100 items. The bibliography is divided into sections on: (1) film studies; (2) television studies; (3) response and intertextuality; (4) video production; (5)…

A study examined a number of concepts drawn from recent research on the social contexts of writing as it is conducted in academic and professional communities to determine how novice writers learn the rhetorical and linguistic conventions that constitute specialized, disciplinary literacy. These concepts were applied to a close inspection of three…

This paper examines the ethos-centered crusade in which the evangelist, not a doctrine or a political/social issue, becomes the reason the audience attends to the message. The paper analyses how the Billy Graham crusades fit this definition--the fame of the evangelist extends beyond any individual crusade, the message preached by the evangelist…

This guide was designed to help teachers consider the essential nature of communication in the teaching-learning process and to share responsibility for communication across the curriculum. The guide has four sections. The first section examines the role of communication in one teacher's classroom. A discussion of this teacher's belief that…

This paper describes the future perspectives of biocybernetic communication research applied to television, i.e., the measurement of the information impact of television on both individual human beings and groups in terms of energetic changes in the human body. A summary of the recent state of the art of biocybernetic research includes discussions…

A study was conducted to examine the relationship between American mass media and the black community. Subjects were two groups of black midwestern college students--one group studying at a predominantly black university and the other at a mostly white university--with similar social and economic backgrounds. It was hypothesized that black…