The paper summarizes what is currently known about fund raising in higher education, and proposes priorities for research that will better inform fund raising practitioners. Research on fund raising has been limited for such reasons as lack of interest by the professoriate and the relative recency of the major professional association of fund…

This survey of the Midwest Career Placement Association members (N=264) used an eight-page questionnaire to elicit responses to questions about the nature of subjects' career planning and placement programs and subjects' judgment regarding future trends and developments in career planning and placement as well as future emphases in their centers.…

Ohio University's impact assessment program is described, with emphasis on the use of long-term (5- and 10-year) alumni outcomes in complementing value-added and academic/social integration information. The university has integrated its alumni studies into its institutional impact project and has focused on both university-wide and…

In 1983, 100 members of a second-year marketing class at British Columbia Institute of Technology (BCIT) participated in a market research project to determine the views of BCIT and other postsecondary institutions held by various groups outside of the college, to analyze the findings, and to prepare recommendations for action by BCIT. A total of…

The financial viability of private colleges was assessed by examining the relationship of expenditures to endowment to voluntary support (nongovernment gifts and grants). A sample of 284 private coeducational colleges was drawn from the Council for Financial Aid to Education's (CFAE) annual survey of voluntary support (1976-1977 to 1980-1981). The…

Voluntary support of higher education in America is investigated through regression analysis of institutional characteristics at two points in time. The assumption of donor rationality together with explicit consideration of interorganizational relationships offers a coherent framework for the analysis of voluntary support by the major…

An expanded program review process that includes qualitative, ethnographic, retrospective, and subjective data is described. At the University of Kansas, qualitative indicators were developed and methods were designed to implement them. Reviews were moved from a process of reacting to quantitative self-studies to a procedure that involved:…

This is the first attempt by the Office of Institutional Research and Planning to survey a large sample of alumni to measure the outcomes of the educational process at Western Illinois University. This pilot study of alumni was conducted to gather outcome information to provide the administration and the faculty with (1) data useful in planning…

Recommendations based on a recruiting study commissioned by the Great Lakes Colleges Association are grouped here by target publics: prospective students, parents, guidance counselors, alumni, faculty, and general public. Suggestions include more emphasis on a college's major strengths (e.g. academic excellence) and more attention to parents (the…

Discusses various sources of private funds available to community colleges, including foundations, alumni, life-income gifts and annuity programs, corporations, and auxiliary enterprises. Identifies key members of a college's resource development team and warns of risks of increasing dependency on private funds. (DMM)

An annual survey by the Council for Aid to Education of voluntary support for education is reported. The survey does not take into account the October 19 stock market crash, and several colleges indicate a slowdown in the flow of gifts since then. (MLW)

Dishonesty in vendor-buyer relations is nothing new. Any alumni director who has contracted with a tour company for alumni trips knows ethical questions can arise, begining with the issue of familiarization, or fam, tours. Some suggestions for setting policies in an alumni office are presented. (MLW)

South African divestment issue's impact on fund-raising, public relations, and alumni relations are discussed. An informal survey revealed that the campus debate over South Africa, apartheid, and divestment has not had a noticeable effect among donors, alumni, and other constituencies. (MLW)

How the ability of competing institutions to attract private support has changed over time is discussed. Data from 1971 to 1982 on Tufts University and 33 other selective colleges and universities was studied. (MLW)

Suggestions for undertaking and succeeding at publishing an institutional history address these issues: expectations, funding, choosing an author, stirring interest among alumni, involving alumni and older faculty, determining a writing approach, layout, and publishing. (MSE)