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ERIC Number: ED279963
Record Type: Non-Journal
Publication Date: 1985-Oct-15
Pages: 55
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
TEAM.
National Highway Traffic Safety Administration (DOT), Washington, DC.; CBS, Inc., New York, NY.; Government Employees Insurance Co., Washington, DC.; International Association of Auditorium Managers, Chicago, IL.; National Automobile Dealers Association, McLean, VA.; National Basketball Association, New York, NY.
This document presents materials covering the television campaign against drunk driving called "TEAM" (Techniques for Effective Alcohol Management). It is noted that TEAM's purpose is to promote effective alcohol management in public facilities and other establishments that serve alcoholic beverages. TEAM sponsors are listed, including the National Basketball Association, the International Association of Auditorium Managers, the National Automobile Dealers Association, the Government Employees Insurance Company, Columbia Broadcasting System, and the National Highway Traffic Safety Administration. TEAM's four campaign slogans are included in the document with their intended message points and approach. These anti-drinking and driving slogans are shown to make connections between basketball and the anti-drunk driving message (i.e., take away the keys, it's the biggest assist you can make). Scripts from the campaign are included. An extensive 30-page section of the document is a kit for public facility managers on effective alcohol management techniques. Background information, practical advice, an in-house procedures checklist, discussion of public information programs to reduce drinking and driving, and a relevant source materials list are provided. (ABL)
Publication Type: Reports - General; Non-Print Media
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: National Highway Traffic Safety Administration (DOT), Washington, DC.; CBS, Inc., New York, NY.; Government Employees Insurance Co., Washington, DC.; International Association of Auditorium Managers, Chicago, IL.; National Automobile Dealers Association, McLean, VA.; National Basketball Association, New York, NY.
Grant or Contract Numbers: N/A