The content of a series of seminars on prescription drug promotion seminars that have been conducted for medical students and other health professionals is outlined. Focus is on dramatizing media-practitioner interaction and conflicts of interest. Also reported are results of a pretest that surveys student attitudes toward such ethical…

Issues that college administrators must address in forming policy about publications to be distributed on campus are considered, and the important parties and their interests are identified. Constitutional and practical problems created by restrictions on distribution are also examined. Finally, newspaper theft, a recently emerging campus problem,…

Examines perceptions and activities of advertising educators concerning the gap between advertising education and the advertising industry. Finds that most advertising educators have extensive experience in the advertising industry. Identifies differing opinions over the time that should be devoted to research and the value of doctoral level…

Examines how Singapore's government influences the production and patterning of cultures through the policy of national tourism. Describes how a national culture is actively created and projected to the international polity and international mass market by advertising and manufacturing ethnic "traditions" of selected groups for the…

Eastern Michigan's approach to developing a safe, attractive, pedestrian-oriented traffic circulation and parking plan is described, including considerations such as the campus master plan, security, aesthetics, multiple use, pedestrian needs, publicizing the changes made, and costs. (MSE)

Describes study of undergraduates that was conducted to investigate the effect of quality and clarity of the photographic image on the recall of photographic content. The stylistic elements of photography are discussed; the subjects' information gathering modality is considered (i.e., whether visual, aural, or both); and results are analyzed. (9…

Presents an argument for the recently proposed ban on advertising of tobacco products. Differentiates between commercial speech, used to sell products and services, and political speech, which relates to ideas. Argues that tobacco is the only legal product that is dangerous when used as intended, therefore First Amendment rights regarding other…

An informal survey of professional job listings in college marketing suggests that community colleges and small colleges are the first to embrace marketing. Advertisements for institutions in the northeastern states are most common. The most prevalent organizational structure for marketing, however, does not correspond to the most effective model…

Argues that free expression is an important concept to teach to introductory advertising students. Explains how free expression can be taught through student role playing within a talk show format. Reports research showing student enthusiasm for the method. Concludes that the method can be successful in the large lecture classroom format. (SG)

The Ninth Circuit Court of Appeals decision in "Planned Parenthood" supported school officials who refused to publish certain advertisements in school-sponsored newspapers. Contends that school officials' desire to avoid any possible controversy was the underlying motive for the decision to not publish the advertisement. (MLF)

Striving to streamline student services and improve electronic communication, colleges and universities are signing on with companies that offer sophisticated World Wide Web sites through which students can accomplish basic administrative functions and receive information. The sites are often free of charge but also feature advertising messages…

Explores the attitudes of adolescents (N=2,186) of four religions in the north of Israel toward eight alcohol measures. Findings indicate that the majority of the respondents tend to enhance alcohol control measures and driving issues, but only about a third tend to enhance alcohol control measures in the other domains. (Author/MKA)

Based on experiences of the Vigo County Public Library in Terre Haute, Indiana, this article outlines ways libraries can attract patrons to their Web sites and features that can keep them returning. Discusses marketing and publicity; basic content and special sources and services; attractive and easy-to-use site design; good Web site maintenance;…

Video is a powerful tool, and it can be used to motivate student achievement and learning. One of the greatest advantages in getting students to work with digital media is that they can retake and re-edit a project until they are satisfied with it. Students become very occupied in applying what they have learned by producing mini-documentaries,…

This article uses critical discourse analysis to show that a series of advertisements by the United Nations High Commissioner for Refugees are premised on a discourse of sameness that constructs difference negatively. The article moves from deconstructing these advertisements to possibilities for reconstruction that show difference as a positive…