Describes a demonstration that helps students realize that advertisements can communicate messages about gender roles. Suggests using the demonstration in a variety of courses to introduce the topic of gender roles and stereotyping in a nonthreatening manner and to facilitate discussion on follow-up topics. Recommends exploration of students'…

Along with the rest of the media, the black magazine industry is currently struggling to survive in tough economic times. However, publishers and editors express confidence in their survival because they meet the needs of their readership, needs that are not met elsewhere. (SLD)

To thrive in our media-saturated culture, children must become media literate and learn five lessons: media messages are constructed by a few for the many; constructions involve creative languages; different people experience the same media message differently; media are primarily profit-driven businesses; and media have embedded values and…

Examines images and patterns of gender stereotypes within mediated and electronic advertisements that reach students online or when viewing computer software and educational television and questions decisions made in the construction of these images. The paper explains the importance of teachers, parents, and the community working together to…

A model was developed for recruiting experienced educators, extending the recruitment-as-marketing theory. To assess the model's utility, 168 experienced female teachers posed as job applicants responding to position advertisements. Participant reactions were more favorable when advertisements contained intrinsic job attributes, a personal tone,…

Communication is a major problem in the management of patients. Miscommunication occurs frequently in populations with low reading skills, illiteracy does not completely account for the observed low rates of recall of communicated information. Transmission of the message also plays an important role. Successful strategies to improve communication…

Language contact is traditionally associated with language communities having a long and close association with a second language--through an existing official language, or extensive use of the language spoken by past colonial rulers, or both. Japan neither falls directly into these categories, nor is it considered a country with a strong…

The Minorities and Communication section of the proceedings contains the following 10 papers: "A Content Analysis of Advertising Techniques in Mass Market and African-American Magazine Advertisements" (Jan S. Slater and others); "Political and Racial Adversaries: Southern Black Elected Officials and the Press" (Daniel Riffe and…

Connecting visual and print literacies in the classroom can bridge distances in students' experiences, because all literacies are complementary and interdependent. This article discusses this rationale for connecting students' communication experiences in and out of classrooms to foster relevant literacies needed in contemporary society. Next it…

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…

Since 1989, Channel One has broadcast a 10-minute newscast with two minutes of commercials. In exchange for receiving the Channel One broadcast, schools promise that 90% of the students will watch Channel One for 92% of the time; that each program must be watched in its entirety; that a show cannot be interrupted; and that teachers cannot turn the…

This digest reviews the recent history of advertising to children, spotlights controversial marketing efforts, and examines the nature of commercial messages directed toward children in public schools. Because of the increase in children's spending power in recent decades, advertisers have closely targeted children as consumers. Advertising…

This document looks at advertising and political commercials in radio. When placing an advertisement, in any media in general and radio in particular, one takes into consideration qualitative and quantitative data: how many people are listening, and who they are, and what level of education they have attained. Listeners have extremely well…

Noting that linguistic and mathematical/logical are the two kinds of intelligences the educational system encourages and that the educational system, as well as science in general, tends to neglect the nonverbal form of intellect, this paper describes Howard Gardner's multiple intelligences theory and Peter Kline's theory of integrative learning…